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Reading: Diesel Pulls Out The Pingas For Latest Rave-Inspired Campaign
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B&T > Campaigns > Diesel Pulls Out The Pingas For Latest Rave-Inspired Campaign
Campaigns

Diesel Pulls Out The Pingas For Latest Rave-Inspired Campaign

Staff Writers
Published on: 4th July 2022 at 10:27 AM
Staff Writers
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The kids are on the pills! Well, it appears that’s the theme of youth denim brand Diesel’s latest autumn-winter campaign.

The Italian jeans brand took legendary photographer Ewen Spencer to shoot the campaign among club goers in UK’s thriving Manchester rave scene.

And, as you’ll see from the finished product below, it’s pretty safe to say the young models were chemically enhanced. Okay, off their heads on ecstasy tablets! There, we said it!

Casting director Emma Matell said of the shoot: “I had the most memorable time going for a long weekend to about 100 different club nights and bars in Manchester, street casting, dancing, and making loads of new friends.”

It’s undeniably cool, gritty and suits Diesel’s “outsider” aesthetic. Let’s just hope the kids’ mothers aren’t watching. Check out stills from the shoot below:

 

 

 

 

 

 

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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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