DiDi and Movember have joined forces this month to give rideshare drivers a ‘lift’ by encouraging riders to start conversations during trips.
A simple conversation can have a positive impact on mental health and wellbeing while also helping to combat social isolation and loneliness.
Therefore, DiDi has collaborated with comedian Arj Barker to create a video series to encourage riders to strike up a conversation with their rideshare driver.
Watch the hilarious spot below:
DiDi has commenced an educational and awareness campaign among rideshare drivers on issues championed by Movember.
Throughout November, DiDi will publish several educational features on its DiDi Driver App with the assistance of Movember’s men’s health experts.
Furthermore, DiDi will lend its support by donating 10 cents per ride to Movember throughout the month up to $70,000.
Movember is the only global men’s health charity committed to changing the face of men’s health, with the aim of reducing the number of premature male deaths, focusing its efforts towards raising funds and awareness for prostate cancer, testicular cancer, mental health issues and suicide prevention.
DiDi Australia general manager, Lyn Ma said: “We have a tremendous driver community at DiDi and are extremely proud to have established a partnership with Movember to promote awareness of men’s mental and physical health among drivers and riders on the DiDi platform.”
Movember country director APAC, Rachel Carr said: “This Movember we want to kick-start conversations around the country, to change men’s attitudes on taking action for their health – including getting regular check-ups.
“By having a meaningful interaction with your rideshare driver, you can not only brighten someone’s day, but will also be helping to tackle social isolation and loneliness.