Dentsu Research Reveals How Aussies Are Coping With ‘The New Normal’

Dentsu Research Reveals How Aussies Are Coping With ‘The New Normal’
SHARE
THIS



New research conducted by dentsu reveals that despite restrictions starting to ease across the country, Australians are more concerned with their safety and security than returning to normalcy or gaining more freedom.

The dentsu Consumer Intelligence Study has examined the behaviour of 1,681 Australians over the last four weeks to get a pulse-check on how people are thinking and feeling as they move through different stages of the pandemic.

Key take-outs from the study included:

  • Over 50 per cent of parents say home-schooling their children has negatively affected their mood.
  • 78 per cent of Australians are spending their spare time watching TV.
  • Blame Gen Z’s for buying all the flour, with 49 per cent of youth spending their time indoors baking
  • 45 per cent of Millennials say they are eating more snacks, while a third of Gen Z’s are exercising less.
  • Only 39 per cent of Australians say they completely trust the Government.
  • On average, Australians believe it will take nine months before life returns to normal.
  • 20 per cent of Gen Z’s and 21 per cent of Millennials say they are “constantly” seeking out information.

  • 80 per cent of Boomers seek out information about COVID-19 at least once a day.

  • Only 15 per cent of Australians saying they trust social media or technology companies. Gen Z’s and Millennials have higher levels of trust in social media than older Australians.

More than 40 per cent of Australians say they are now living a ‘new normal’ and, on average, people believe it will take at least nine months before life returns to how it was before COVID-19. However, the research also shows not all of us are as confident, with 17 per cent believing that life will never return to how things previously were.

Younger demographics are taking longer to adapt to the situation: 14 per cent of Gen Z’s are still experiencing ‘initial shock’ and 28 per cent of Millennials admit to still ‘coming to grips’ with things.

Christine McKinnon, dentsu’s head of intelligence, commented: “This research provides us with a good understanding of how Australians are thinking, feeling and acting during a crisis and, importantly, how people might emerge on the other side.

“Since COVID-19 started, most Australians have been living a comparable way of life indoors. As restrictions begin to ease, we can expect to see some interesting shifts in how people view society, how they change their lifestyle, and any changes to people’s level of trust in our key institutions.

“Right now, security remains a key focus for people under 60, whereas older Australians are seeking stronger leadership. People have also told us that they are concerned about the economy, unemployment, climate change and immigration.

“School restrictions starting to ease is likely welcome news for many parents, who have indicated that they have been spending four hours each day home schooling their children. Many parents have also admitted that home schooling their children has negatively affected their mood.

“We’ll be using these insights to help businesses recognise how their customers or employees may have changed since the outbreak began and what plans they need to put in place to ensure they are engaging with the right people at the right time,” said McKinnon.

 

Please login with linkedin to comment

coronavirus Dentsu

Latest News

Highsnobiety Partners With Citizens Of Culture To Help Lead Its Media Partnerships In Australia
  • Media

Highsnobiety Partners With Citizens Of Culture To Help Lead Its Media Partnerships In Australia

Culture-leading publisher Highsnobiety continues to evolve its local operations with the appointment of Citizens of Culture as its strategic partner across media operations within Australia.  Highsnobiety is a premium global brand dedicated to cultural pioneers, with work spanning across digital platforms, print media, documentaries, cutting edge events, a shopping platform and a full service creative […]

Investigation Reveals That Amazon Destroys Thousands Of Dollars Of Unsold Stock, Including Laptops, TVs And Face Masks
  • Technology

Investigation Reveals That Amazon Destroys Thousands Of Dollars Of Unsold Stock, Including Laptops, TVs And Face Masks

An investigation by British broadcaster ITV has found that Amazon is destroying millions of items in unsold or returned stock. The report specifically focuses on one of the 24 warehouses the company has in the UK. According to ITV News, the destroyed items are largely unused and new, either returned items or those which never […]

by B&T Magazine

B&T Magazine
Witchery Partners With GlamCorner To Boost Subscription Shopping
  • Media

Witchery Partners With GlamCorner To Boost Subscription Shopping

Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]

Curry Club For COVID-19 Relief, Powered By UnLtd, Challenges AdLand To Raise $100,000
  • Marketing
  • Media

Curry Club For COVID-19 Relief, Powered By UnLtd, Challenges AdLand To Raise $100,000

The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]

by B&T Magazine

B&T Magazine
UnLtd’s ‘Goals for Good’ Soccer Tournament Celebrates 10 Years
  • Media

UnLtd’s ‘Goals for Good’ Soccer Tournament Celebrates 10 Years

The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]

Mobile Pnone Shopping Online With A Debit Card
  • Marketing
  • Technology

Ultra Commerce Acquires Vesta eCommerce

Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign
  • Campaigns

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign

Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. The campaign aims to bring awareness to Canteen’s […]