Dentsu Mitchell today announces the promotion of Carla Bradshaw to the newly created position of national head of marketing and partnerships.
In her new role, Bradshaw will be responsible for marketing for the agency, working closely with the Dentsu Aegis Network’s corporate communications team and Dentsu Mitchell’s executive leadership team to build the profile of the brand, its people and its work.
She will also be working closely with DAN’s new B2B division Interprise to identify new opportunities for Dentsu Mitchell clients in the business audience engagement space.
Bradshaw has over 20 years’ experience in the media industry, joining Dentsu Mitchell in 2008 after leading the Coles/Liquor business for several years at Universal McCann.
Adrian Roeling, national managing director said, “This promotion reflects the great contribution Carla has made to our business, having successfully led our largest commercial client The Good Guys for over eight years.
“We have incredible brand heritage in Australia and with the alignment to Dentsu and the launch of Dentsu Mitchell last year, a big opportunity has opened up to increase our share of voice and share our new capabilities with the market.”
Speaking of her new role, Bradshaw said, “It’s been an amazing journey for Dentsu Mitchell and I believe we are entering a very exciting phase for our business, with an evolved strategic position and a great team in place to bring it all to life.”
“I’m looking forward to a new challenge and recognising the immensely talented people at Dentsu Mitchell, and highlighting the innovative work the agency is producing. There is also great potential to build strategic B2B partnerships across our client base nationally through Interprise and I will leverage this to its full potential.”
Dentsu Mitchell also recently announced the promotion of Michelle O’Brien and Amelia Elston to the role of group business director.
Please login with linkedin to commenthavas media
In this guest post, Alex Watts (pictured), DDB Sydney Head of Social, discusses his thoughts on the potential Microsoft/Tik Tok acquisition and whether the deal actually makes any sense for Microsoft… Trump is calling for a ban, China’s calling it a “smash and grab,” but the real question is – does buying TikTok really make sense for Microsoft? TikTok is […]
Following QMS’ acquisition of TLA Worldwide (Aust) last year, QMS Sport has today announced it will transition to the TLA brand and formally become a business unit of TLA. ‘Media Tech’ is officially the new name for what was formally known as QMS Sport, and will operate alongside TLA’s existing business units that span the […]
Sydney-based design and technology studio Nightjar have launched a new website for Sneaker Freaker. Founded in 2002, the street culture magazine is the first and only international footwear magazine. From its roots as a DIY-style fanzine to today’s global coverage, its print pages and online platforms document every colab, custom, limited edition, retro reissue, Quickstrike, Hyperstrike […]
Haystac’s former National Head of Strategy, Haylie Marchant (pictured) has launched The PR Toolkit – an online resource and DIY PR platform educating and empowering small and medium sized businesses to do their own PR. Offering a mix of free resources and easy-to-use how to guides, the one-stop-shop for DIY PR covers media relations, media […]
One Love Australia has launched a new social change initiative that will see a raft of high profile individuals, including former Australian Prime Minister Malcolm Turnbull and Boost Juice’s founder, Janine Allis, take part in a video interview series set to turn racism on its head. The initiative – titled #ShareThePlatform – will see these […]
Resolution Digital has been awarded the Australia’s Agency of the Quarter award in the prestigious Google Honours program. The Honours program for 2020 recognises the achievements of the very best performance marketing agencies and providers across Australia and New Zealand. The program consists of 3 quarters, 43 agencies and over 500 individuals; measured on account […]
Firefly has brought on six major new clients as it continues to expand, adding new media planning and buying arm to its business. Managing Director Andrew Mathwin (pictured) said the independent agency, known for clients such as Air New Zealand, Buy West Eat Best, West Coast Eagles and Mrs Mac’s Pies, had a strong year […]