B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Nine
  • Cairns Crocodiles
  • Seven
  • Federal Election
  • AFL
  • Pinterest
  • AI
  • News Corp
  • Married At First Sight
  • NRL
  • Cairns Hatchlings
  • Channel 10
  • Anthony Albanese
  • oOh!Media
  • WPP
  • Ten
  • Special
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Dentsu Creative Wins RMIT Uni’s Creative
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Dentsu Creative Wins RMIT Uni’s Creative
Advertising

Dentsu Creative Wins RMIT Uni’s Creative

Staff Writers
Published on: 30th August 2023 at 4:00 PM
Staff Writers
Share
5 Min Read
SHARE

Dentsu Creative has been appointed as RMIT University’s new creative agency partner, after a public tender of over 20 agencies, as Australia’s largest higher education institution seeks to drive its new strategy – Knowledge with Action.

The appointment marks the first time RMIT has aligned with one brand and creative agency. Dentsu Creative will play a key role in supporting RMIT’s brand in Australia, promoting its heritage as one of Australia’s original tertiary institutions and highlighting its international reputation for excellence in education, research and engagement with industry and community.

The agency is also responsible for building and strengthening RMIT’s presence in Vietnam as part of its Country Commitment which has seen the university invest in education, research, partnerships and campus infrastructure as Vietnam’s leading international university.

Dentsu creative CEO Kirsty Muddle said: “We cannot wait to get started working on the wonderful RMIT brand. Its heritage in Australia and its strong global reputation make it a force within the education sector and a wonderful creative proposition for our team to work on.

“RMIT’s commitment to using its knowledge, skills and capabilities to make a difference in the world, Knowledge With Action, aligns perfectly with Dentsu Creative’s belief in sanpo yoshi, creating work that is good for business, good for people and good for society. Universities are Australia’s third biggest export, and RMIT is a major player in an economically important sector.

“At Dentsu, we have over 200 RMIT alumni locally and globally, and we are invested in the future of one of Australia’s oldest tertiary institutions as they invested in so many of ours. We cannot wait to help elevate the work RMIT does in Australia and in the broader Asia Pacific region.”

Dentsu Creative APAC CEO Cheuk Chiang is an RMIT University alum, as is Dentsu Creative Vietnam chief client officer Hieu Nguyen, copywriter Thao Nguyen-Phuong and associate creative director An Nguyen.

RMIT University – chief experince officer, Chaminda Ranasinghe said: “We are thrilled to be working with Dentsu Creative. The team’s passion and energy for our brand and willingness to build a true partnership were key factors in the decision. Dentsu’s truly global operating model makes them the perfect partner for us to drive growth into other markets and tell the RMIT story around the world.”

RMIT is a global university of technology, design and enterprise and was ranked 190th globally and 11th in Australia in the QS World University Rankings 2023. It is regarded as a world leader in disciplines including Art and Design (ranked 1st in Australia for QS Rankings by Subject 2023); Architecture (ranked 2nd in Australia); Engineering; Computer Science and Information Systems (ranked equal 9th in Australia); Business and Management (ranked 8th in Australia); as well as Communication and Media Studies (ranked 4th in Australia).

RMIT University ranks first in Australia in QS Graduate Employability Rankings 2022 on the Graduate Employment Rate and 13thin Asia Pacific on Partnership with Employers. A ranking which demonstrates how best universities engage with employers. In the Times Higher Education Impact Rankings 2023, RMIT ranks 1st globally in reducing inequalities and equal 1st globally in supporting decent work and economic growth. RMIT also ranks equal 2nd in Partnering for the goals. This ranking focuses on measuring universities’ social, environmental and economic impact and progress towards the United Nations’ Sustainable Development Goals (SDGs).

Strong industry connections forged over 135 years remain integral to RMIT’s leadership in education, applied and innovative research. RMIT’s diverse global community of over 500,000 Alumni, live and work in more than 150 countries around the world.

The appointment follows on from Dentsu Creative’s three shortlists in the 2023 Australian Effies.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Dentsu Creative, kirsty muddle, RMIT University
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Energy Australia Faces Landmark Greenwashing Case Over “Go Neutral” Claims
14/05/2025
Katie Page’s Crusade To Illuminate Australia’s Women Through Advocacy, Education & Sponsorship
14/05/2025
TV Ratings (13/05/2025): Primary Equation Stumps Maths Expert As The Floor Continues Ratings Dominance
14/05/2025
Jack Link’s & MrBeast Announce Global Partnership, Launching New Line Of Beef Jerky
14/05/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?