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Reading: Dentsu Creative Nabs M&C Saatchi’s Yvette Henderson For Head Of Ops Role
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B&T > Advertising > Dentsu Creative Nabs M&C Saatchi’s Yvette Henderson For Head Of Ops Role
Advertising

Dentsu Creative Nabs M&C Saatchi’s Yvette Henderson For Head Of Ops Role

Staff Writers
Published on: 8th June 2022 at 9:00 AM
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Dentsu’s creative group, including agencies BWMisobar, dentsu mcgarrybowen, Content Symphony, Cox Inall Ridgeway and Haystac, has appointed Yvette Henderson (lead image), former M&C Saatchi head of operations, as group head of operations for Australia and New Zealand.

Kirsty Muddle, CEO of dentsu Creative, said the newly created role is part of the transformation for dentsu to become the most integrated network in the world.

“Yvette will drive borderless teaming across the ANZ region and all our creative solutions from brand, social, entertainment, design, digital experience, PR, social enterprise, and Indigenous communications.

“We have remarkable and unique capabilities at dentsu. We’re at our best when those solutions collide, and we collaborate to find and build answers for our clients and for our social enterprise partners.

“Geography no longer determines what our teams work on and we’re opening up more opportunities for people across the region. Yvette shares the belief that things can be done differently, and she has the experience to make that a reality,” Muddle said.

“I see this as an opportunity to not only transform dentsu, but to drive change across the industry. A change that benefits our people, our clients, and the work.  Dentsu’s push for open teaming and true integration is refreshing and I’m looking forward to helping the team bring this to life,” Yvette said.

Dentsu’s creative business services clients across Australia and New Zealand including AMEX, Toyota, Pizza Hut, and Footlocker.

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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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