Dentsu has partnered with Storyful in Australia, the social news agency that was recently acquired by News Corp. The Storyful team will work as an extension of The Story Lab, providing them with access to licensed and culturally relevant content that can be integrated into clients’ social and content marketing campaigns.
The Story Lab is the specialist content business within the Dentsu Aegis Network that provides innovative content solutions that drive new value and connections between brands and audiences.
Richard Chapman, managing director of Storylab said: “This is an exciting partnership for The Story Lab as it provides us with access to a proprietary technology to unearth quality user-generated content at scale. This content can then be utilised by brands across all broadcast, display and social platforms to drive engagement and results and is the perfect extension to our offering.”
Denstu Aegis Network has also launched Enjin, a dedicated Mobile unit and academy within the Group. Enjin will facilitate the growth of mobile expenditures across Dentsu’s network by identifying opportunities in relation to mobile advertising and marketing.
Paul Brooks, manging director of group investment & partnerships at Amplifi said: “We already have mobile capability within the agencies, Enjin is about equipping and organising ourselves to deliver a best in market offering for Dentsu Aegis clients. As our clients shift more into mobile media and marketing, we are focused on providing solutions that help brands scale and drive the right impact. Mobile advertising is set to grow exponentially and with Enjin, we are well equipped to help our clients in the mobile environment.”
Brooks has also appointed Simon Williams to the role of head of global and ANZ partnerships within Amplifi. The head of global media partnerships (GMP) provides outstanding in-market and global leadership that influences media partnerships to reinvent the supply side of media to genuinely differentiates Dentsu Aegis and our brands from other agency groups.
Simon Williams has been with the Dentsu Aegis network for over four and a half years, he moves from his current role as the head of strategy and product at Columbus Australia where he helped steer and diversify their product and strategic offering.
Matt Crook, CEO of Amplifi and Performance said: “Within Amplfi we strive to deliver next generation opportunities for our clients, our brands and our partners. We do this by redefining the communications landscape and reinventing how our group delivers within this. The work we are doing with the likes of Storyful and a range of future facing partnerships as well as the appointment of Simon are indicative of Amplifi’s focus on both unique industry collaboration as well as unique talent.”
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