Swinburne University of Technology has partnered with Deloitte Digital to launch a new brand positioning next gen_now.
Leveraging Swinburne’s credentials in technology, creativity and innovation the next gen_now platform positions the university as the prototype of a new and different university at the cutting edge of what’s next.
Carolyn Bendall, Chief Marketing Officer at Swinburne said: “At Swinburne we believe in bringing people and technology together for a better world. As a proudly creative and constantly innovating 21st century university, we saw an opportunity to convey this proposition more distinctively in the market.
“We are excited to introduce next gen_now as our new brand platform. It will allow us to communicate Swinburne’s latest features, upgrades and innovations in education, research and in industry partnerships. It will provide compelling reasons to choose Swinburne.”
“We are also delighted to partner with Deloitte Digital on the new brand positioning and launch. Together we have a common commitment to develop the next generation and build a better world.”
Adrian Mills, Partner at Deloitte Digital said: “From the outset, both organisations recognised in each other the desire to be cutting edge and at the forefront of innovation and creativity. We see Swinburne as more of a tech partner than a traditional agency client.”
The rebrand launches with a campaign that brings to market a new and unmatched offering for Swinburne’s 2021 undergraduates; guaranteed work integrated learning and real industry experiences during their degree.
The campaign which will roll out across digital, TVC, OOH and radio is the first via Deloitte Digital, having been appointed as the University’s Agency of Record.
Global apparel retailer UNIQLO has launched “LifeWear: Made for All,” a new multimedia campaign. It features personal, insightful interviews with tennis legend Roger Federer, renowned NYC artist Futura, UNIQLO Team Sweden’s table-tennis champ Anna-Carin Ahlquist, Uniqlo U Artistic Director Christophe Lemaire of the UNIQLO Paris R&D Centre, the company’s social mission partners, and other voices […]
Independent communications group The Haus has appointed Alex Erasmus to the position of Group Strategy Director. Erasmus joins from Red Havas, where he spent the last four years. Most recently, he was National Head of Strategy. He comes with a wealth of experience across PR, social, content, digital, experiential and sponsorship, making him the perfect […]
The Consumer Data Right has been billed as a revolutionary new way for Australian businesses and customers to share data. Over two parts, smrtr’s co-founder and CTO Boris Guennewig looks at how it is changing how consumers and businesses use data. The Consumer Data right – as the name would suggest – is all about […]
Captify has today announced the next evolution of its use of Xandr’s platform, Xandr Curate. Programmatic buyers will be able to activate Captify’s live, intent-driven audiences – built by billions of real-time searches from global publisher and e-commerce sites – across curated multi-seller video private marketplaces (PMPs) in one of the largest omnichannel, global exchanges. […]