Verified Amazon Ads partner, Depp Media has expanded into Victoria and appointed Luke Burr as head of sales as part of its continued growth across the region.
Burr, formerly group account director at MiQ, brings more than a decade of experience across Yahoo, Fairfax and leading programmatic roles and is a Victoria board member for industry charitable body UnLtd. He joins Deep Media to spearhead the consultancy’s local growth, helping brands and agencies unlock value across the Amazon canvas – including Prime Video, Sponsored Ads, Twitch, IMDb—and several premium third-party publishers.
“Victoria’s independent agency scene is one of the most innovative and fast-moving in the country and Deep Media is built to partner with that energy,” said Burr. “With Amazon Ads offering marketers the ability to connect with relevant audiences across Prime Video, Netflix and various third-party publishers across the open internet, there’s never been a better time to help brands tap into its full potential. I’m excited to join a Deep Media team which is already doing great things for its partners.”
Deep Media’s Melbourne expansion follows a string of milestones for the consultancy, including last month’s launch into New Zealand and growing demand from advertisers for more measurable, high-impact media channels.
“We’re growing fast because the market is shifting fast,” said Paul Kent, co-founder at Deep Media. “Launching into New Zealand was a huge step for us and now with Luke leading the charge in Victoria, we’re even better placed to support ambitious brands and agencies across the region. He’s one of the most respected operators in the industry and brings exactly the local insight and leadership we need.”
Founded by former Amazon executives Paul Kent, Andrew Hammond and Blake Gorman, Deep Media is an Advanced Amazon Ads Partner that has launched hundreds of campaigns across ANZ, APAC, Europe and North America. The company has doubled in size over the past year as advertisers increasingly turn to Amazon Ads’ premium inventory of rich first-party insights and AI-powered full-funnel services.
