DDB Sydney Unveils Australian Red Cross’ First Brand Campaign In Almost A Decade
We all felt helpless in the face of 2020’s constant barrage of disasters and catastrophes. And 2021 hasn’t let up either. Last year, Australian Red Cross experienced its biggest demand since World War II, so it has responded with a new brand campaign bringing attention to this overwhelming feeling and highlighting its 106-year track record of helping in crises of all kinds.
In the animated spot, created by DDB Sydney and set to ‘Where to Start’, an original track written and recorded by Australian artists Kate Miller-Heidke and Keir Nuttall, all the world’s problems are playing out in a man’s neighbourhood. He desperately wants to help, but doesn’t know where to start. That’s when Australian Red Cross enters the scene.
Belinda Dimovski, Australian Red Cross’ director of engagement and support, said: “When times are tough and problems feel overwhelming, Australian Red Cross is helping the community and we hope to inspire Australians to act with us. We’re so pleased with how DDB Sydney brought that idea to life in this campaign, the first as part of our new brand platform.”
Matt Chandler, DDB Sydney’s executive creative director, added: “This project was a labour of love by a global force of brilliant creative people, from the incredible craftsmanship of the animators to the impossibly whistle-able track that Kate Miller-Heidke and Keir Nuttall wrote pro-bono for us. At every stage, we were blown away by people’s willingness to jump in and get involved in support of Red Cross.”
For more than a century, Australian Red Cross has been on the front line of emergencies, helping refugees and migrants, promoting the laws of war, supporting Aboriginal and Torres Strait Islander people, engaging in community activations, and assisting those disadvantaged by the justice system.
The brand campaign – the organisation’s first in almost 10 years – comes amid increasing pressure on individual and corporate donations for Australian Red Cross, and is running across TV, online, social and digital.
DDB Sydney collaborated with production companies UNLISTED and EDDY, and directors TURBOPASCAL COLLECTIVE on the campaign.
Credits:
Client: Australian Red Cross
Belinda Dimovski – Director Engagement & Support
Astrid Mallard – Head of Marketing & Communication
Shini de Silva – Marketing Manager
Mina Hayashi – Brand Manager
Dilini Perera – Senior Multimedia Producer
Kim Batchelor – Creative Communications Lead
Creative Agency: DDB Sydney
Chief Creative Officer: Ben Welsh
Executive Creative Director: Matt Chandler
Senior Art Director: Elaine Li
Senior Copy Writer: Jared Wicker
Chief Strategy Officer: Fran Clayton
Planning Director: James Davis
Head of Integrated Content: Renata Barbosa
Senior Producer: Niki Bentley
Managing Partner: Nick Russo
Business Director: Sigrid Westhoff
Directed by: TURBOPASCAL COLLECTIVE
(Directors Antoine Marchand, Benoit de Geyer d’Orth, Paul-Eugène Dannaud, Fabien Meyran)
Production: UNLISTED and EDDY
Sound Design: Andy Stewart (DDB Sydney)
Music Supervision: Level Two Music
Original Music: Written and performed by Kate Miller-Heidke & Keir Nuttall
Latest News
Brisbane Agency Colony Celebrates A String Of Client Wins & Growth
A new player has arrived on the Brisbane scene – and it’s growing fast. Colony is a strategic communications advisory that started in Port Moresby in 2015, working with major Asia-Pacific clients like the Brian Bell Group, Digicel and Puma Energy. To build a greater capacity to support the Port Moresby office and serve these […]
Mitch Churi Moves Into ARN’s Evening Prime Time Spot
Mitch Churi has finally nabbed a prime time radio slot on KIIS after slogging it out on nights. Churi will now be taking over the airwaves on KIIS from 7-10 pm on weekdays. So you’ll be able to hear him discuss all things celebrity and pop culture while making dinner – what a vibe. Churi […]
AnalogFolk Group Launches A Behavioural Transformation Consultancy
AnalogFolk Group Launches Behavioural Transformation Consultancy, MindWorks Consulting. Focused on delivering improved business outcomes, the consultancy applies behavioural economics to both marketing strategy and organisational design. In a rapidly changing world, companies need to be nimbler than ever before, reading and reacting at pace to changing market conditions, competitor landscapes and customer needs. New technologies […]
Ellie Angel Joins Brisbane’s B105 As New Morning Host
Brisbane's B105 promising even more Powderfinger, as Ellie Angel joins the breakfast crew.
In True Aussie Style, Australian Lamb Is Roasting The Novak Djokovic Saga
Apparently "nothing unites like lamb". Except if you're a vegan, animal liberationist or the world's top tennis player.
Ash Barty Stuns & Trades Her Tennis Whites For Designer Whites In Amazing Aussie Vogue Cover
If Ash Barty wins this year's Australian Open, at least the republican movement has their first president of Australia.
Microsoft Makes The Biggest Tech Deal In History After Snaring Activision Blizzard
Microsoft's CFO writing a massive $US69 billion cheque this morning. Still confused if that has nine zeroes in it or 10.
Zendesk CX Report Shows More Than Half Of Consumers Feel Like Service Is An Afterthought
It's a fine line with customer service - none at all or the annoying salesperson that trails you the moment you walk in.
YoPro Go Guilt-Free With New High Protein Frozen Dessert Tubs
If B&T ever visited a gym & required some form of post-workout snack, we'd possibly consider YoPro Frozen Dessert tubs.
A Slew Of Love Islanders Have Landed On The Watchdog’s Repeat Offender List
B&T only watches Love Island for serious industry research and in-depth analysis such as this. Oh, and for the perve.
Nurofen Launches New Campaign Celebrating Aussie Heroes
Nurofen launches new campaign celebrating Aussie heroes. Still, no sign of 3am kebab operators or even Scotty Boland.
Gucci, North Face & Francis Bourgeois Team-Up For Wonderful Ode To Trainspotters Everywhere
Trainspotting is suddenly cool. And by that we mean the The Ghan or the express to Gosford, not heroin addiction.
Deloitte Digital Wins Round Four Of Siren Awards With Sea Shanty Ad
A sea shanty has won round four of the Siren Awards. And, no, Captains Pugwash & Birdseye weren't on the judging panel.
Update: Cannes In Cairns Shifts To May 16th-18th 2022!
Cannes In Cairns has moved, but is the only industry event where you can drink from a coconut & not look like an idiot.
Byron Cooke Announces Radio Return At Melbourne’s KIIS 101.1
Beloved radio personality, Byron Cooke is back on Melbourne breakfast radio, announcing he will host KIIS 101.1 breakfast this morning and will back behind the mic until February when the Jase & Lauren in the Morning show returns. The announcement follows news regular breakfast co-host, Jase Hawkins, is expecting his third baby any day now. “I’ve been mates […]
Reverend Tim Costello Blasts The AFL’s Cryptocurrency Deal
AFL's newly announced crytpo deal has come under fire. Sports betting agencies just happy the heat's off them for a bit.
Howatson+Company Nabs CHEP’s Hoang Nguyen For Chief Data & Tech Officer Role
Howatson+Company appoints Hoang Nguyen as chief data and tech officer & supreme commander of the frozen staff computer.
Apple Set To Enforce Proof Of Covid-19 Booster Shot For Employees
Enforcing the booster shot not only protects staff & customers, it also helps cull the freaks and conspiracy theorists.
Facebook Not High On Hemp Advertising
In what could prove bad news for the entire NSW far north coast region, Facebook's reportedly refusing hemp advertising.
NBCUniversal And Publicis Media To Trial Real-Time Audience Measurement At Super Bowl
For the massive exposure the annual Super Bowl gets, it's surprising how deeply unpopular the game of gridiron remains.
Twitter Tees Off With Veiled Criticism Of Australian Government Inquiry
The federal government continues to find few friends among the tech giants. Few friends anywhere, really.
ABC Shares User Data Despite Repeated Warnings Against It
On the upside of the ABC sharing user's data, at least we'll know who the basket weaving, Champagne socialists are.
How Will Mobile Marketing Change After A Disruptive Year?
If your game's mobile marketing, then this is a 'must-read'. If not, it's a 'possible read' or 'nothing better' read.
Pedestrian Group Unveils New Vice Australia & NZ Leadership Team
Vice unveils its new leadership team who could easily be mistaken for a bad hip hop troupe from Australia's Got Talent.
If They Cannes, You Cannes: The Monkeys’ Katie Kidd Encourages Young Creatives To “Just Do It!”
Cannes Young Lions is open to all young, dynamic creatives. And if that isn't you, lying could always be an option.
Global Volumetric Video Market Expected To Experience A Surge In Advertising Demand
Report finds global volumetric video market set to treble in size. Making this article a veiled share market tip, too.
Aussie Open’s Virtual Decentraland Means Even Novak Djokovic Can Still Attend
You can now visit the Australian Open virtually all minus the ludicrous beer prices and Nick Kyrgios' tantrums.
Video Game Giant Activision Blizzard Fires Several Employees For Workplace Misconduct
Video gamer Activision Blizzard has sacked a number of employees for gross misconduct. Read all the sordidness here.
TikTok Set To Debut A New Twitter-Inspired Feature
TikTok set to debut a Twitter-inspired feature which B&T hopes is celebrities saying dumb things before deleting it.
Instagram Beats Out TikTok For Most Downloaded App In 2021’s Final Quarter
Instagram beats TikTok for most downloaded app. Still, neither doing much for narcissism and social isolation.
