Top 1 replica watches at replicawatches.to.

https://www.upscalerolex.to/

DDB Sydney Unveils Australian Red Cross’ First Brand Campaign In Almost A Decade

DDB Sydney Unveils Australian Red Cross’ First Brand Campaign In Almost A Decade
SHARE
THIS



We all felt helpless in the face of 2020’s constant barrage of disasters and catastrophes. And 2021 hasn’t let up either. Last year, Australian Red Cross experienced its biggest demand since World War II, so it has responded with a new brand campaign bringing attention to this overwhelming feeling and highlighting its 106-year track record of helping in crises of all kinds.

In the animated spot, created by DDB Sydney and set to ‘Where to Start’, an original track written and recorded by Australian artists Kate Miller-Heidke and Keir Nuttall, all the world’s problems are playing out in a man’s neighbourhood. He desperately wants to help, but doesn’t know where to start. That’s when Australian Red Cross enters the scene.

Belinda Dimovski, Australian Red Cross’ director of engagement and support, said: “When times are tough and problems feel overwhelming, Australian Red Cross is helping the community and we hope to inspire Australians to act with us. We’re so pleased with how DDB Sydney brought that idea to life in this campaign, the first as part of our new brand platform.”

Matt Chandler, DDB Sydney’s executive creative director, added: “This project was a labour of love by a global force of brilliant creative people, from the incredible craftsmanship of the animators to the impossibly whistle-able track that Kate Miller-Heidke and Keir Nuttall wrote pro-bono for us. At every stage, we were blown away by people’s willingness to jump in and get involved in support of Red Cross.”

For more than a century, Australian Red Cross has been on the front line of emergencies, helping refugees and migrants, promoting the laws of war, supporting Aboriginal and Torres Strait Islander people, engaging in community activations, and assisting those disadvantaged by the justice system.

The brand campaign – the organisation’s first in almost 10 years – comes amid increasing pressure on individual and corporate donations for Australian Red Cross, and is running across TV, online, social and digital.

DDB Sydney collaborated with production companies UNLISTED and EDDY, and directors TURBOPASCAL COLLECTIVE on the campaign.

Credits:

 

Client: Australian Red Cross

Belinda Dimovski – Director Engagement & Support

Astrid Mallard – Head of Marketing & Communication

Shini de Silva – Marketing Manager

Mina Hayashi – Brand Manager

Dilini Perera – Senior Multimedia Producer

Kim Batchelor – Creative Communications Lead

 

Creative Agency: DDB Sydney

Chief Creative Officer: Ben Welsh

Executive Creative Director: Matt Chandler

Senior Art Director: Elaine Li

Senior Copy Writer: Jared Wicker

Chief Strategy Officer: Fran Clayton

Planning Director: James Davis

Head of Integrated Content: Renata Barbosa

Senior Producer: Niki Bentley

Managing Partner: Nick Russo

Business Director: Sigrid Westhoff

Directed by: TURBOPASCAL COLLECTIVE

(Directors Antoine Marchand, Benoit de Geyer d’Orth, Paul-Eugène Dannaud, Fabien Meyran)

Production: UNLISTED and EDDY

Sound Design: Andy Stewart (DDB Sydney)

Music Supervision: Level Two Music

Original Music: Written and performed by Kate Miller-Heidke & Keir Nuttall

 

Please login with linkedin to comment

Ad campaigns Australian Red Cross DDB Sydney

Latest News

Brisbane Agency Colony Celebrates A String Of Client Wins & Growth
  • Marketing

Brisbane Agency Colony Celebrates A String Of Client Wins & Growth

A new player has arrived on the Brisbane scene – and it’s growing fast. Colony is a strategic communications advisory that started in Port Moresby in 2015, working with major Asia-Pacific clients like the Brian Bell Group, Digicel and Puma Energy. To build a greater capacity to support the Port Moresby office and serve these […]

Mitch Churi Moves Into ARN’s Evening Prime Time Spot
  • Media

Mitch Churi Moves Into ARN’s Evening Prime Time Spot

Mitch Churi has finally nabbed a prime time radio slot on KIIS after slogging it out on nights. Churi will now be taking over the airwaves on KIIS from 7-10 pm on weekdays. So you’ll be able to hear him discuss all things celebrity and pop culture while making dinner – what a vibe. Churi […]

AnalogFolk Group Launches A Behavioural Transformation Consultancy
  • Campaigns

AnalogFolk Group Launches A Behavioural Transformation Consultancy

AnalogFolk Group Launches Behavioural Transformation Consultancy, MindWorks Consulting. Focused on delivering improved business outcomes, the consultancy applies behavioural economics to both marketing strategy and organisational design. In a rapidly changing world, companies need to be nimbler than ever before, reading and reacting at pace to changing market conditions, competitor landscapes and customer needs. New technologies […]

Byron Cooke Announces Radio Return At Melbourne’s KIIS 101.1
  • Media

Byron Cooke Announces Radio Return At Melbourne’s KIIS 101.1

Beloved radio personality, Byron Cooke is back on Melbourne breakfast radio, announcing he will host KIIS 101.1 breakfast this morning and will back behind the mic until February when the Jase & Lauren in the Morning show returns. The announcement follows news regular breakfast co-host, Jase Hawkins, is expecting his third baby any day now. “I’ve been mates […]

Facebook Not High On Hemp Advertising
  • Advertising
  • Technology

Facebook Not High On Hemp Advertising

In what could prove bad news for the entire NSW far north coast region, Facebook's reportedly refusing hemp advertising.