South Australian law firm DBH Lawyers has launched a new creative campaign via Fuller Brand Communication.
The campaign by Fuller Brand Communications aims to tell a story of connection, care and corporate social responsibility. The ad moves away from traditional office spaces and instead focuses on the lawyer and client relationship.
Following a full rebrand and repositioning undertaken by Fuller in 2020, the integrated campaign spans outdoor, television, radio and digital channels.
Agency director at Fuller Brand Communication, Will Fuller said: “The campaign tells the story of the relationship between the DBH team and their clients, and how they help people find the right way to move on,
“The tagline, ‘With you. For you.’, is all about changing the public’s perception of lawyers, especially because the area of law that DBH practices in are often tarnished by the notion of ‘ambulance chasing.’
“Beneath the surface, DBH Lawyers are human, and actually care so much more than you would imagine about their clients’ welfare, mental health and ability to recover from a life-changing scenario. They should be considered your trusted partner when life throws you a curveball.
“It was important to us that we created a film that was genuinely different, with no offices and no boardrooms.
“To achieve this flowy, soft and gentle feel in the TVC, we took inspiration from one-shot executions. We enlisted the talents of Richie Coburn as director and Nic Datsun as Gaffer, both of whom have extensive experience in music videos.”
Managing partner of DBH Lawyers, Amy Nikolovski, said: “Our old branding didn’t accurately reflect who we were as a firm, or as a team of lawyers,
“From the first meeting with Fuller they understood what we were moving toward and the direction our brand should take, even if we couldn’t quite articulate it at the time.
“They’ve been a pleasure to work with, not only have Will and the team have taken our feedback on board, but most of all, the passion that they have had for our brand and wanting to ensure that we get the best outcomes has been a real highlight.”
Client: DBH Lawyers
Agency: Fuller Brand Communication
Agency director (creative director): Will Fuller
Account director: Kate Schlichting
Brand and marketing director: Sally Raphael
Head of design: Sean Kane
Head of content: Joshua Newnes
Producer: Nicola Tate
Director: Richie Coburn
Cinematographer: Miles Rowland
Steadicam operator: Shane Booth
Camera assistant: Rusty Marrett
Gaffer: Nic Datsun
Grip: Justin Van Zyl
Gaffer assistant: Sam Chamberlain
Art department/props: Ben Crabtree
Hair and make-up: Natasha Stone
Hair and make-up: Natasha Keneally
Wardrobe: Ory Merullo
Photographer: David Solm
Production assistant: Tiarne Cook
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