DBH Lawyers Launch Campaign Via Fuller Brand Communication

DBH Lawyers Launch Campaign Via Fuller Brand Communication
B&T Magazine
Edited by B&T Magazine



South Australian law firm DBH Lawyers has launched a new creative campaign via Fuller Brand Communication.

The campaign by Fuller Brand Communications aims to tell a story of connection, care and corporate social responsibility. The ad moves away from traditional office spaces and instead focuses on the lawyer and client relationship.

Following a full rebrand and repositioning undertaken by Fuller in 2020, the integrated campaign spans outdoor, television, radio and digital channels.

 

Agency director at Fuller Brand Communication, Will Fuller said: “The campaign tells the story of the relationship between the DBH team and their clients, and how they help people find the right way to move on,

“The tagline, ‘With you. For you.’, is all about changing the public’s perception of lawyers, especially because the area of law that DBH practices in are often tarnished by the notion of ‘ambulance chasing.’

“Beneath the surface, DBH Lawyers are human, and actually care so much more than you would imagine about their clients’ welfare, mental health and ability to recover from a life-changing scenario. They should be considered your trusted partner when life throws you a curveball.

“It was important to us that we created a film that was genuinely different, with no offices and no boardrooms.

“To achieve this flowy, soft and gentle feel in the TVC, we took inspiration from one-shot executions. We enlisted the talents of Richie Coburn as director and Nic Datsun as Gaffer, both of whom have extensive experience in music videos.”

Managing partner of DBH Lawyers, Amy Nikolovski, said: “Our old branding didn’t accurately reflect who we were as a firm, or as a team of lawyers,

“From the first meeting with Fuller they understood what we were moving toward and the direction our brand should take, even if we couldn’t quite articulate it at the time.

“They’ve been a pleasure to work with,  not only have Will and the team have taken our feedback on board, but most of all, the passion that they have had for our brand and wanting to ensure that we get the best outcomes has been a real highlight.”

Client: DBH Lawyers

Agency: Fuller Brand Communication

 

Agency director (creative director): Will Fuller

Account director: Kate Schlichting

Brand and marketing director: Sally Raphael

Head of design: Sean Kane

Head of content: Joshua Newnes

Producer: Nicola Tate

Director: Richie Coburn

Cinematographer: Miles Rowland

Steadicam operator: Shane Booth

Camera assistant: Rusty Marrett

Gaffer: Nic Datsun

Grip: Justin Van Zyl

Gaffer assistant: Sam Chamberlain

Art department/props: Ben Crabtree

Hair and make-up: Natasha Stone

Hair and make-up: Natasha Keneally

Wardrobe: Ory Merullo

Photographer: David Solm

Production assistant: Tiarne Cook




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