Data: How MKR’s Kicking Married At First Sight’s Social Butt

Data: How MKR’s Kicking Married At First Sight’s Social Butt

Media intelligence agency Meltwater has analysed the social media around last night’s episode of Married At First Sight and discovered it to be largely negative.

Interestingly, the data found that although MAFS is winning the viewer numbers war over MKR, Seven’s stalwart cooking show is triumphing when to comes to social media.

This season’s MAFS‘ leading males are certainly driving the most social chatter — with Dean’s boyish ways; Troy’s vanity and inability to cook scrambled eggs; and Justin’s inability to find a work life balance sparking heated debate online last night.

Social sentiment  

The sentiment from last night’s episode was mainly negative (42.5 per cent ) with Ashley and Troy’s blow up and Divina’s attempt to win back Ryan’s affection generating heated debate and discussion online.

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Share of voice —  the peak moments, and how social conversations compared to their respective TV rankings

My Kitchen Rules dominated social media conversations last night (52.54 per cent), with Married At First Sight sitting in second place (28.05 per cent). With the MAFS group dinner airing tonight, I’m excited to see whether the controversy of Dean and Divina’s affair will push the show into first place.

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MAFS trending themes

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