B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • WPP
  • AFL
  • Federal Election
  • Anthony Albanese
  • Thinkerbell
  • NRL
  • State of Origin
  • Cannes Lions
  • AI
  • B&T Women in Media
  • Spotlight on Sponsors
  • Channel 10
  • EssenceMediaCom
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Data Action Invests In Digital Agency FUSION
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Data Action Invests In Digital Agency FUSION
Media

Data Action Invests In Digital Agency FUSION

Rebecca Tilly
Published on: 7th August 2018 at 12:43 PM
Rebecca Tilly
Share
3 Min Read
SHARE

Banking technology firm Data Action is building upon its close relationship with digital agency FUSION, today announcing the acquisition of a significant shareholding in the company.

Data Action CEO Karl Grant said: “Combining Fusion’s expertise with our proven capability in the development of the full suite of banking products, is going to create an exciting opportunity for financial services companies looking to challenge the status quo.

“Within the next year or two, we’re going to see a huge shift in banking as Australia moves inexorably, like the UK, towards an open data model.

“Together, DA and Fusion can assist clients to realise benefits from that shift.”

FUSION will continue to operate as an independent entity and will help support the delivery of DA’s strategy to provide a complete suite of digital banking products for the challengers to the traditional bank sector – mainly the mutual banks, credit unions and FinTechs.

Fusion director Damien Mair added: “I’m thrilled that DA, as an existing partner has taken a further step to cement our relationship.

“We have been collaborating closely for more than five years now to provide market-leading solutions to our clients.

“DA making a strategic investment in Fusion is a logical next step for both companies.

“We will further help financial services challenger brands compete using a fusion of insight led strategies and cutting-edge digital experiences which are backed by industrial strength technologies.

“A great example of the success of this collaboration was the recent Canstar win by our client Beyond Bank Australia in the best Mobile Banking category of a Customer Owned Institution.

“This is the third year in a row that the Mobile Banking App platform created by Fusion and DA has won this prestigious accolade.

“This has only been possible due to the highly collaborative approach between Fusion, DA and the client,” Mair continued.

Fusion is part of WPP AUNZ, Australasia’s leading marketing communications group.

The DA deal does not affect WPP AUNZ’s shareholding of Fusion.

WPP AUNZ CEO Mike Connaghan said: “This is a fantastic and unique opportunity to have one of Fusion’s most important strategic partners not only continue its relationship with the agency but help drive further growth.

“Taking a stake in a business you already work with is the ultimate compliment and shows how well respected and valuable the Fusion team is.  We look forward to working together.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

Share
Rebecca Tilly
By Rebecca Tilly
Follow:
Rebecca Tilly is a strategic communications specialist with more than 27 years’ experience spanning corporate, government, stakeholder and change communications. She is a regular contributor to B&T.

Latest News

Telstra & Herpes Fly The Flag For Australasia In Final Cannes Lions Awards
21/06/2025
Australia Nabs Silver Marketing, Bronze Digital Young Lions Trophies
20/06/2025
Glimpse Inside the Cannes Jury Room  
20/06/2025
Destination NSW Partners With CommBank To Unlock Visitor Economy Insights
20/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?