Darrell Lea, the iconic Australian confectionary company, has selected Sling & Stone as its agency of record.
Through inventing, re-inventing, challenging and discovering, Darrell Lea continues to make confectionery better for Australians and for our world, and is helping Aussies today create memories for tomorrow. They have been taking on industry giants while bringing a smile to Aussie faces for nearly a century.
Darrell Lea is dedicated to making it better which includes the way it sources ingredients, the way it plays with flavours and formats, and the way it celebrates occasions with people throughout the year.
The brand is cutting edge in the confectionary aisle — the first major Australian supermarket brand to go 100 per cent palm oil free, all cocoa is 100 per cent sustainably sourced cocoa, and all products made locally in Australia.
Johanna Campbell, general manager, marketing, Darrell Lea said, “for almost a century, Darrell Lea has been helping generations of Australians create memories and shareable experiences with loved ones. We knew the team at Sling & Stone understood our values as a brand and could tell our story as innovators.”
Vuki Vujasinovic, founder & CEO, Sling & Stone: “It’s an enormous privilege to work with an Australian icon. When we first met the Darrell Lea team their authenticity and passion was infectious. They’re as humble as their beginnings but as bold as their success — exactly the kind of partners we look for.”
“From the happy accident that created soft liquorice nearly a century ago, to pioneering palm oil free chocolates, to renaming one of their most iconic products in honour of Pride — Darrell Lea is an Aussie legend constantly reinventing itself. We’ve known and loved the product our whole lives, but to meet the entrepreneurial people running and scaling Darrell Lea for the next generation has been so exciting and we can’t wait to help tell the great stories behind the brand.”
