Dan Murphy’s has launched Dan’s Daily, a stand-alone content platform run by a dedicated editorial team committed to creating unique drinks content.
The editorial team is headed up by Dan’s Daily editor Lara Chan-Baker, and consists of five full-time team members with new articles published daily. Dan’s Daily has also partnered with some of the best food and drinks writers in Australia, including restaurant critic Pat Nourse, drinks writer Matty Hirsch and bar and restaurant reviewer Larissa Dubecki.
Dan’s Daily will feature content about new drinks trends, recipes and pairings, interviews, how-tos, as well as a Drinks Directory, which will guide readers to the best drinks experiences across the country – from rooftop bars in Melbourne to micro-breweries in Perth and everything in between.
Dan Murphy’s head of marketing & loyalty Monique Holmes said: “With our 70 years of incredible industry expertise, knowledge and passion, our ambition is to become the go-to destination for all things drinks for Australians.”
“By providing inspiration, we want to connect with customers and become that trusted source where drinks lovers can learn and be encouraged to try, see and do something different.”
Dan’s Daily is powered by Endeavour Group’s digital arm endeavourX.
Dan Murphy’s senior digital & content manager Maija Bell said: “Dan’s Daily is a digital product, and the user experience design has been created to be discovery-led. We will use technology to continually enhance and innovate the user experience.”
‘Content is king’ may be a well-known concept today, but Dan Murphy’s founder Daniel Francis Murphy – who opened his first namesake store 70 years ago, in 1952 – was also an avid content creator. He released Vintage Club News back in 1956, a newspaper which he distributed to his club members.
The paper included wine recommendations and musings from Dan as well as information about upcoming exclusive tastings and events for club members.
“Daniel Francis Murphy was a content creator before his time, and we look forward to continuing his legacy and bringing it into the digital age,” Holmes added.
The launch of Dan’s Daily will be promoted across all Dan Murphy’s own channels – including in-store – as well as outdoor media and social media advertising.
Please login with linkedin to commentDan Murphy's
A new survey conducted by magazine and newspaper subscription service Readly found that celebrity gossip mags are a popular guilty pleasure with more than a third of Australians (37 per cent) indulging in the habit. Perhaps unsurprisingly the biggest cohort of gossip and entertainment magazine readers were women (41 per cent) aged 30-39 followed by […]
Market leading Australian content marketing platform Fabulate has named Marie Galinsky (pictured) to oversee its rapidly expanding national sales operation in the role of national sales director. Galinsky’s promotion will see her lead Fabulate’s growing sales team and comes just six months after she joined the content marketing startup to lead its Melbourne sales operation. […]
A new partnership between adidas and Indigenous Football Australia, which oversees the strategy and expansion of Australia’s most successful and longest-running Indigenous football initiative, John Moriarty Football, will ensure more Indigenous children in remote and regional communities benefit from the power of football. The partnership will see adidas and Indigenous Football Australia (IFA) work together […]
Start Beyond, Australia’s leading producer and distributor of VR and AR immersive learning solutions, today announces the internal promotion of Angus Stevens (pictured) to CEO. Stevens, who joined the business in 2016 as one of the founding members, is moving on from his current position of managing director effective immediately. In his new role, Stevens […]
Triple M has recorded the largest commercial AFL and NRL metro footy audience, delivering almost double the listeners of any other commercial competitor, according to today’s Survey 4 radio ratings results. Triple M’s AFL coverage across Melbourne, Adelaide and Perth reported a cumulative audience of 679,000, while Triple M’s NRL coverage has an audience of […]
Independent Australian-owned media company VMG has announced the appointment of Brendan Harper (pictured) as general manager and group business director to lead media planning & buying agency, Frontier Media in Queensland. His appointment follows the departure of Queensland director Alexandra Paton, who has been with Frontier Media for more than 15 years. Harper holds extensive […]
Havas Australia has appointed OIS, leaders in out-of-home (OOH) verification, as its independent, third-party verification partner across digital, programmatic, and classic out-of-home client campaigns following a competitive review. Australia is among the top 10 global out-of-home markets by size and one of the most advanced, highlighted by leading adoption rates of digital and more recently, […]
BetterBriefs will today unveil a new best practice guide, The best way for a client to brief an agency, co-authored by Mark Ritson and in partnership with the IPA, at the IPA Business Growth Conference. After shocking the world of advertising last October with the painful and alarming truths about the enormous misalignment between marketers […]
In uncertain times, trusted sources become even more significant in the world of media. Elise Bennett (pictured), head of account management (APAC) at Outbrain, reveals what advertisers need to know about the new trust exchange. Instability breeds uncertainty. From bushfires to the pandemic and war, there’s been plenty of both to go around in recent […]