CVC And CDPQ To Acquire We Are Social, fuseproject And Vision7 International

CVC And CDPQ To Acquire We Are Social, fuseproject And Vision7 International
B&T Magazine
Edited by B&T Magazine



Private equity and investment advisory firm CVC Capital Partners (CVC) and investment group Caisse de dépôt et placement du Québec (CDPQ) have reached an agreement with BlueFocus Intelligent Communication Group to secure a majority stake in its international group of agencies.

The three main agency groups in question are We Are Social, fuseproject, and Vision7 International, managed by BlueFocus International.

BlueFocus International currently has more than 2,500 employees across 12 countries in North America, Europe, APAC and the Middle East.

The new agreement will “create a digital-first, technology-enabled global advertising and marketing services group of companies” and “provide the new group with the capital to invest in its growth strategy, focused on market expansion, building its next generation of tech and data capabilities and expanding its talent base.”

According to Vision7 International’s president and CEO Brett Marchand (pictured), “our partnership with CVC and CDPQ, will allow us to advance our expansion and transformation strategy.”

“This investment in geographic and capabilities expansion and next generation technology and data offering will provide leading-edge services for our clients and unparalleled development opportunities to our talented people all around the world.”

Marchand will be CEO of the combined entity.

“CVC is impressed by the opportunity for accelerated growth,” said Scott Chen, Managing Director at CVC Capital Partners.

“We couldn’t pass up the unique opportunity to invest in this group of leading, tech-enabled agencies and we look forward to working with their talented management teams to take each of the businesses to the next level.”




Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]