B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • B&T Women in Media
  • Thinkerbell
  • imaa
  • AFL
  • Pinterest
  • Anthony Albanese
  • Spotlight on Sponsors
  • AI
  • Agency Scorecards
  • Meta
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Cute Kids Star In New “Healthy” Baker’s Delight Campaign
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Cute Kids Star In New “Healthy” Baker’s Delight Campaign
Advertising

Cute Kids Star In New “Healthy” Baker’s Delight Campaign

Staff Writers
Published on: 1st May 2017 at 3:58 PM
Staff Writers
Share
2 Min Read
SHARE

Baker’s Delight is attempting to play down the recent furore surrounding its marketing of iced finger buns as legitimate school box lunches with a new campaign aimed at kids.

The franchise chain is spruiking the merits of its new chia seed loves and fruit bread.

Bakers Delight’s marketing manager, Nikki Price, said: “The common perception and often a reality for many parents is that it’s really hard to get their kids to eat healthily. We wanted to create a product that was healthy yet tasty so both parents and their children would benefit.

“The fruit buns, which are packed with chia seeds, dates and raisins, and have no added sugar, are a big hit with parents as they offer a healthy alternative to common lunchbox snacks and after school treats such as biscuits or slices.”

The national bakery chain wanted to better understand what children thought about healthy eating, and in particular, superfoods so enlisted the help of discerning critics aged 6-10. It asked the group a series of questions about their views on healthy foods, superfoods, and chia. Whilst many of the kids thought a superfood was a fruit or vegetable adorning a cape with big muscles, when it came to chia, several claimed to know what it was and said they didn’t like it – until the taste test – shocking their parents who claimed their kids were the fussiest of eaters.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Baker's Delight
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Delicious. Produce Awards Turns 20
16/07/2025
Mountain Dew & PYRA Launch ‘Dew Drip’ Fashion Capsule Via VaynerMedia
16/07/2025
Agency Scorecard: Publicis Worldwide
16/07/2025
Mushroom Killer Continues To Do The Numbers As Aussie Podcasts Dominate June Rankings
16/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?