Baker’s Delight is attempting to play down the recent furore surrounding its marketing of iced finger buns as legitimate school box lunches with a new campaign aimed at kids.
The franchise chain is spruiking the merits of its new chia seed loves and fruit bread.
Bakers Delight’s marketing manager, Nikki Price, said: “The common perception and often a reality for many parents is that it’s really hard to get their kids to eat healthily. We wanted to create a product that was healthy yet tasty so both parents and their children would benefit.
“The fruit buns, which are packed with chia seeds, dates and raisins, and have no added sugar, are a big hit with parents as they offer a healthy alternative to common lunchbox snacks and after school treats such as biscuits or slices.”