Brand activation agency Curious Nation has kicked off the year with three new business wins to activate high-impact, insight-led brand experiences across Australia, New Zealand and Japan.
In Australia, Curious Nation has been appointed, following a competitive pitch, to lead activation for Goodman Fielder’s CSR Sugar portfolio within the grocery baking category.
This marks Curious Nation’s first engagement with the FMCG giant, the agency will help CSR Sugar win the moment of choice at shelf, delivering emotionally-led work designed to build preference over own-brand alternatives throughout the year.
The independent agency has also been appointed by Italian company ILLVA Saronno to lead an exciting activation in Japan.
Meredith Cranmer co-founder and managing director Curious Nation said: “This run of wins is a powerful validation of what Curious Nation stands for, bold creativity grounded in strategy and experiences that are designed to actually move the needle for brands. From Goodman Fielder, continuing to deliver for leading brands in New Zealand, to an activation in Japan, it’s an exciting way to start the year and a clear sign that clients are looking for agency partners that can combine insights with creative execution and work in multiple countries.”
The new business wins follow the launch of Curious Nation’s inaugural Activation Effectiveness Barometer, the first benchmark study of senior marketers exploring how activations from experiential and retail media to sponsorships and sampling are measured, valued, and prioritised across Australasia.
