Cummins&Partners has appointed Michael McConville (lead image) to head up three offices in Melbourne, Sydney and New York. Sean Cummins remains as chairman and chief creative officer.
Coming home after almost nine years in the U.K. working as client managing director and partner at WCRS/Engine, and managing partner at adam&eveDDB, McConville takes the reins at one of Australia’s most renowned independents in August.
McConville commented: “I was open to coming home but it had to be for the right thing. The right thing meant finding an agency with a global mindset, coupled with the ability to make brilliant local work. It meant seeing greatness in some of what an agency had done before, while seeing the ambition to go bigger and better than ever. Having an agency with experience is great but when you combine that experience with incredible potential… that’s what really excites me. From the first conversation onwards, what can I say, Sean and I knew it was right.
“Culture is very important to me, so I’m here to build on an agency that lives with strong values, so people can feel backed to do the best and most creative work of their lives. The agency has clearly been an amazing breeding ground of talent in the past, now we want to move the agency, it’s people and our work into its next big phase.” McConville added.
“I’m ecstatic” said founder Sean Cummins.
“The last couple of years saw a wholesale exit of many of my partners, who had in their own ways reached existential moments. They absolutely gave the agency their best and we reached amazing heights. But they had their run. This was a great opportunity, one that rarely happens in a business like ours, where we could replace the top tier with new people. Let’s face it a healthy tree is pruned from the top.
“Clients buy knowledge, category knowledge and to have someone like Michael come back to Australia after working on clients like John Lewis, Volkswagen UK and Global, Deutsche Telekom, Royal Navy & Marines and the Football League Cup is quite a special offering to the market.
“My aim was to continue to position our agency as endowed with thought leadership. There’s a sweet spot between consultancies and agencies where the leaders actually do the work rather than just admire the problem. We offer hands-on wisdom rather than people managing down. Clients don’t have time anymore for people to learn on the account” Cummins said.
McConville has picked up awards at D&AD, British Arrows, Cannes, IPA Effectiveness Awards, Campaign Big and was a repeat senior member of the Campaign Agency of the year and Global Cannes Agency of the Year and Decade. While at adam&eveDDB he also co-Lead the Talent Management Team of the Year during lockdown and created and oversaw the agency Mental Health program.
“It’s a truly exciting time to join the agency and to return home. I can’t wait to show our people, our clients new and existing, and the creative industry what we can do together” McConville said.
“We have used this time to work out what we want to be as an agency brand and a business and this is just one part of that. As Michael said, it is an exciting time and we have a few more big announcements to make about further leadership and business initiatives, just around the corner,” Cummins added.
A new survey conducted by magazine and newspaper subscription service Readly found that celebrity gossip mags are a popular guilty pleasure with more than a third of Australians (37 per cent) indulging in the habit. Perhaps unsurprisingly the biggest cohort of gossip and entertainment magazine readers were women (41 per cent) aged 30-39 followed by […]
Market leading Australian content marketing platform Fabulate has named Marie Galinsky (pictured) to oversee its rapidly expanding national sales operation in the role of national sales director. Galinsky’s promotion will see her lead Fabulate’s growing sales team and comes just six months after she joined the content marketing startup to lead its Melbourne sales operation. […]
A new partnership between adidas and Indigenous Football Australia, which oversees the strategy and expansion of Australia’s most successful and longest-running Indigenous football initiative, John Moriarty Football, will ensure more Indigenous children in remote and regional communities benefit from the power of football. The partnership will see adidas and Indigenous Football Australia (IFA) work together […]
Start Beyond, Australia’s leading producer and distributor of VR and AR immersive learning solutions, today announces the internal promotion of Angus Stevens (pictured) to CEO. Stevens, who joined the business in 2016 as one of the founding members, is moving on from his current position of managing director effective immediately. In his new role, Stevens […]
Triple M has recorded the largest commercial AFL and NRL metro footy audience, delivering almost double the listeners of any other commercial competitor, according to today’s Survey 4 radio ratings results. Triple M’s AFL coverage across Melbourne, Adelaide and Perth reported a cumulative audience of 679,000, while Triple M’s NRL coverage has an audience of […]
Independent Australian-owned media company VMG has announced the appointment of Brendan Harper (pictured) as general manager and group business director to lead media planning & buying agency, Frontier Media in Queensland. His appointment follows the departure of Queensland director Alexandra Paton, who has been with Frontier Media for more than 15 years. Harper holds extensive […]
Havas Australia has appointed OIS, leaders in out-of-home (OOH) verification, as its independent, third-party verification partner across digital, programmatic, and classic out-of-home client campaigns following a competitive review. Australia is among the top 10 global out-of-home markets by size and one of the most advanced, highlighted by leading adoption rates of digital and more recently, […]
BetterBriefs will today unveil a new best practice guide, The best way for a client to brief an agency, co-authored by Mark Ritson and in partnership with the IPA, at the IPA Business Growth Conference. After shocking the world of advertising last October with the painful and alarming truths about the enormous misalignment between marketers […]
In uncertain times, trusted sources become even more significant in the world of media. Elise Bennett (pictured), head of account management (APAC) at Outbrain, reveals what advertisers need to know about the new trust exchange. Instability breeds uncertainty. From bushfires to the pandemic and war, there’s been plenty of both to go around in recent […]