Cummins&Partners Joins Forces With WA Tourism

Perth, Western Australia, viewed at night reflected in the Swan River.

Following a robust nationwide tender process, Tourism Western Australia has announced Cummins&Partners as its new strategic marketing partner.

Tourism Western Australia CEO Stephanie Buckland said: “Cummins&Partners was selected from a competitive field because of its outstanding submission, which demonstrated the agency’s strong strategic approach, creative thinking and execution.”

“The tender panel found Cummins&Partners showed a high level of strategic and creative thinking along with an in-depth understanding of the tourism sector, Tourism WA’s brand and our core target markets.”

Chris Jeffares, managing director at Cummins&Partners, said: “We are incredibly excited to be working with Tourism Western Australia and are focused on delivering on their 2020 strategy.

“It was an involved and thorough process across the full communications spectrum, and a great win for the agency and testament to our team’s industry experience and our integrated model.”

Cummins&Partners chief strategy officer Adam Ferrier added: “As a ridiculously proud West Australian, I am honoured that we have been selected as Tourism Western Australia’s agency.

“The pitch process allowed us to demonstrate our integrated approach to communications, and what we’d like to think was our seamless strategy to creative processes. However, enough buzzwords – simply put, we are completely and utterly stoked.”

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