Adam Ferrier is a consumer psychologist, and Chief Strategy Officer / Partner at cummins&partners. He graduated university with degrees in commerce and clinical psychology. Adam first worked in a maximum security prison, before making the natural move to marketing consultancy, Added Value. He then joined Saatchi & Saatchi as a Strategic Planner across alcohol, FMCG, and automotive. During this time he invented a board game 'The Analyst'. Translated into three languages (still selling well in the Benelux countries). Adam Ferrier then co-founded Naked Communications, APAC in 2004. Naked harnesses a behavioural change model, focusing on building brands whilst changing behaviour, and is one of Australia’s most awarded agencies, winning agency of the year across various disciplines. In 2013 he left Naked to be an equity partner at independent creative:media agency cummins&partners (2014 Adnews Agency of The Year). Adam is a panelist on TV shows The Gruen Transfer / Planet, Sky, Ten News, and others. He has a weekly segment on national drive show 'The One Percenters' on radio station MMM, and monthly show with James O'Loghlin ABC Sunday Nights. He writes for The Australian, B&T (on their Editorial Board), and Mumbrella. He's commentated for TIME, Fast Company, The Guardian, Wall Street Journal, and others. Adam's work has won awards at all major shows (see below for full list). He has also been awarded: 2010 Adnews’ 40 under 40 2011 Mumbrella's 7 Top Strategists 2012 Australian Creative's Power 20 2012 Encore Magazine's Power 100 2013 Australian Creative's Power 20 2013 2013 The WARC Global Prize for Innovation 2014 The Cannes Chimera 2014 Somewhat oddly, Adam Ferrier hosts a permanent interactive exhibit on behavioural economics (Influence and Power) at The Museum of Australian Democracy Eureka (MADE). May 2014 sees the release of his first book 'The Advertising Effect: How to change behaviour' (Oxford University Press). Adam is an in-demand keynote speaker.