B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • Anthony Albanese
  • NRL
  • WPP
  • AI
  • Thinkerbell
  • State of Origin
  • EssenceMediaCom
  • Spotlight on Sponsors
  • Channel 10
  • Meta
  • B&T Women in Media
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Crownbet Unveils ‘Better Way to Wager’ In New Campaign From The Monkeys
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Crownbet Unveils ‘Better Way to Wager’ In New Campaign From The Monkeys
AdvertisingCampaigns

Crownbet Unveils ‘Better Way to Wager’ In New Campaign From The Monkeys

Staff Writers
Published on: 26th September 2017 at 9:35 AM
Staff Writers
Share
2 Min Read
SHARE

Demonstrating to Australian punters that when you select CrownBet, you’re choosing a more superior punting experience, the online betting platform has released ‘Better Way to Wager’ in a new campaign created by The Monkeys.

The integrated campaign emphasises CrownBet’s ability to offer punters access to a world of premium rewards, and a world-class and more sophisticated digital product experience.

https://www.youtube.com/watch?v=M8LldRbotrc

Directed by Ben Gregor through Finch, the campaign stars Aussie actress Nicky Whelan and cricket legend Ricky Ponting and is set to run this month across broadcast, digital, press and outdoor.

CrownBet chief marketing officer Ed Owens said: “CrownBet is setting a new tone and standard in Australian betting and we are ultimately passionate about giving our customers a better way to wager. We hope this campaign will get the whole country excited about a more premium punting experience.”

CREDITS

Client: CrownBet

CMO: Ed Owens

Head of offline marketing: Anna Cahill

Brand marketing manager: Carina Healy

Creative agency: The Monkeys

Founder/CEO: Mark Green

Managing director: Matt Michael

Creative director: Grant Rutherford

Copywriter: Tim Pashen

Art director: Scott Zuliani

Creatives: Hugh Gurney and Chelsea Parks

Head of broadcast: Thea Carone

Senior broadcast producer: Christina Wilmot

Senior integrated producer: Sally Lankshear

Executive planning director/partner: Fabio Buresti

Strategic planner: Charlotte Marshall

Digital planner: Tim Smith

Business director: Kat Kelly

Senior content director: Rebecca Tearle

Content director: Veronique Proulx

Senior content manager: Demi Nielsen

Media agency: Twenty3

Managing director: Michael Leeds

Account director: Maurice Smarrelli

Account manager: Michelle Hartley

Production company: Finch

Director: Ben Gregor

Executive producer: Corey Esse

Producer: Catherine Anderson

DOP: Crighton Bone

Editor: Brendan Jenkins

Post-producer: Kent Boswell

VFX: Finch VFX

Head of VFX: Andy Timms

Colourist: Scott Maclean

Production designer: Nicki Gardiner

Sound: Song Zu

Music: Ramesh Sathiah

Sound design: Simon Kane

Casting: Peta Einberg

Photographer: Chris Budgeon

Executive producer of photography: Adrian Appel

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: crownbet, online gambling, The Monkeys
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

TV Ratings (17/06/2025): 1.5 Million Tuned In For Finale As Farmer Corey Chose His Wife
18/06/2025
The Future Belongs To The Bold
18/06/2025
UK Broadcasters Unite To Launch Single Advertising Marketplace For SMEs
18/06/2025
Accused Mushroom Killer Fuels Record Listener Surge For ABC Podcasts
18/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?