Demonstrating to Australian punters that when you select CrownBet, you’re choosing a more superior punting experience, the online betting platform has released ‘Better Way to Wager’ in a new campaign created by The Monkeys.
The integrated campaign emphasises CrownBet’s ability to offer punters access to a world of premium rewards, and a world-class and more sophisticated digital product experience.
https://www.youtube.com/watch?v=M8LldRbotrc
Directed by Ben Gregor through Finch, the campaign stars Aussie actress Nicky Whelan and cricket legend Ricky Ponting and is set to run this month across broadcast, digital, press and outdoor.
CrownBet chief marketing officer Ed Owens said: “CrownBet is setting a new tone and standard in Australian betting and we are ultimately passionate about giving our customers a better way to wager. We hope this campaign will get the whole country excited about a more premium punting experience.”
CREDITS
Client: CrownBet
CMO: Ed Owens
Head of offline marketing: Anna Cahill
Brand marketing manager: Carina Healy
Creative agency: The Monkeys
Founder/CEO: Mark Green
Managing director: Matt Michael
Creative director: Grant Rutherford
Copywriter: Tim Pashen
Art director: Scott Zuliani
Creatives: Hugh Gurney and Chelsea Parks
Head of broadcast: Thea Carone
Senior broadcast producer: Christina Wilmot
Senior integrated producer: Sally Lankshear
Executive planning director/partner: Fabio Buresti
Strategic planner: Charlotte Marshall
Digital planner: Tim Smith
Business director: Kat Kelly
Senior content director: Rebecca Tearle
Content director: Veronique Proulx
Senior content manager: Demi Nielsen
Media agency: Twenty3
Managing director: Michael Leeds
Account director: Maurice Smarrelli
Account manager: Michelle Hartley
Production company: Finch
Director: Ben Gregor
Executive producer: Corey Esse
Producer: Catherine Anderson
DOP: Crighton Bone
Editor: Brendan Jenkins
Post-producer: Kent Boswell
VFX: Finch VFX
Head of VFX: Andy Timms
Colourist: Scott Maclean
Production designer: Nicki Gardiner
Sound: Song Zu
Music: Ramesh Sathiah
Sound design: Simon Kane
Casting: Peta Einberg
Photographer: Chris Budgeon
Executive producer of photography: Adrian Appel
