Demonstrating to Australian punters that when you select CrownBet, you’re choosing a more superior punting experience, the online betting platform has released ‘Better Way to Wager’ in a new campaign created by The Monkeys.

The integrated campaign emphasises CrownBet’s ability to offer punters access to a world of premium rewards, and a world-class and more sophisticated digital product experience.

Directed by Ben Gregor through Finch, the campaign stars Aussie actress Nicky Whelan and cricket legend Ricky Ponting and is set to run this month across broadcast, digital, press and outdoor.

CrownBet chief marketing officer Ed Owens said: “CrownBet is setting a new tone and standard in Australian betting and we are ultimately passionate about giving our customers a better way to wager. We hope this campaign will get the whole country excited about a more premium punting experience.”

CREDITS

Client: CrownBet

CMO: Ed Owens

Head of offline marketing: Anna Cahill

Brand marketing manager: Carina Healy

Creative agency: The Monkeys

Founder/CEO: Mark Green

Managing director: Matt Michael

Creative director: Grant Rutherford

Copywriter: Tim Pashen

Art director: Scott Zuliani

Creatives: Hugh Gurney and Chelsea Parks

Head of broadcast: Thea Carone

Senior broadcast producer: Christina Wilmot

Senior integrated producer: Sally Lankshear

Executive planning director/partner: Fabio Buresti

Strategic planner: Charlotte Marshall

Digital planner: Tim Smith

Business director: Kat Kelly

Senior content director: Rebecca Tearle

Content director: Veronique Proulx

Senior content manager: Demi Nielsen

Media agency: Twenty3

Managing director: Michael Leeds

Account director: Maurice Smarrelli

Account manager: Michelle Hartley

Production company: Finch

Director: Ben Gregor

Executive producer: Corey Esse

Producer: Catherine Anderson

DOP: Crighton Bone

Editor: Brendan Jenkins

Post-producer: Kent Boswell

VFX: Finch VFX

Head of VFX: Andy Timms

Colourist: Scott Maclean

Production designer: Nicki Gardiner

Sound: Song Zu

Music: Ramesh Sathiah

Sound design: Simon Kane

Casting: Peta Einberg

Photographer: Chris Budgeon

Executive producer of photography: Adrian Appel