In this guest post, Jen Dobbie (main image), creative director at Hotwire Australia, says ultimately advertising is merely storytelling and offers her expert tips to put more zing in your brand’s tale… The Wicked Bible is a deliciously named, and tempting title for a storied series of mistakes published in 1631. Its pages house the […]

Posted 1 day Ago

Opinion

by B&T Magazine

The University of South Australia promptly remembered where they were based and scurried back into a barrel in Fremantle.

In addition to increasing the nice European booze available in Aus, the acquisition includes some truly strange jobs.

Reports today that Instagram has chucked a bit of a tech wobbly. You don't see print doing that now, do you?

Gina Reinhart again tops rich list after inheriting all that cash from Dad. Still proving a rather sour woman to boot.

In bad news for lovers of John Farnham's seminal Whispering Jack, triple j reveals plans for Indigenous music takeover.

Think it's a quiet day on the B&T news desk today? Confirm it with this nonsensical scarf-not-dildo story here.

The OZ reveals our hottest art creatives. Yet, the visceral work of Ken Done & the wobble board again cruelly neglected.

Blooms The Chemist is digitising how it manages owned media, rolling out a dedicated supplier media portal capable of managing in-store and online campaigns across its 110+ pharmacies. The Australian pharmacy sector has seen significant growth, accelerated by the COVID-19 response. At the peak of the country’s pandemic, retail pharmacy sales surpassed $800 million, up […]

You'd think B&T's TV reporter never left the house given this thorough precis. Fuelled on Uber Eats & cheap sav blanc.

Former Wiggle Emma Watkins reveals move to the public broadcaster. Says she's also indifferent to fruit salad.

Independent media agency Agnes Media has been appointed by ZeeFi, Australia’s only ‘buy now pay later’ finance solution designed specifically for the education sector.

What is it with Americans? They can put a man on the Moon but decent beer, coffee & gun control is utterly beyond them.

Posted 1 day Ago

Recommended

by B&T Magazine

US fast food chain in strife for Australian-themed coffee misappropriating Indigenous ingredients. If that makes sense?

The B&T office is once again enrolled for City2Surf 2022, with grand plans to even attempt it sober this year.

It's the final curtain for Ellen's chat show. Despite B&T thinking it ended sometime ago after she insulted the staff.

This WHISKAS case study isn't solely for cat lovers. However, cat haters are well advised to use discretion.

Grill'd are experts in using the word "health" in its marketing, therefore enabling it to charge four times the price.

Dan Astey joins Triple M Brisbane's brekkie crew. Which, admittedly, isn't as good as Rick Astley joining said crew.

data.ai (formerly App Annie), the first unified data ai company, today in partnership with IDC, released the Gaming Spotlight 2022 report. Powered by Game IQ, the report reveals that mobile gaming represents 61 percent of the overall gaming market which is set to hit $222 billion in 2022. The report reveals that mobile gaming is […]

TikTok joins CRM, the boozy long lunch & pretending to have read Dr Byron Sharp's books in every marketer's toolkit.

Emplifi, the leading unified customer experience (CX) platform, today revealed the findings of its Q1 2022 analysis of social media spend across thousands of brands worldwide including those in Asia Pacific (APAC). While overall social media ad spend decreased in the first quarter following an impressive holiday showing, it remains significantly higher than a year […]

Wavemaker staff start Friday pilgrimage to North Sydney's Rag & Famish early after doing not much to secure latest win.

Bohemia looks to the UK for its latest CEO. Yet, no plans to instal a picture of Her Majesty in office reception.

New government PSA urges us all not to be complacent about COVID. You should also eat your vegetables & wear a condom.

Reconciliation Australia and Carbon Creative will launch National Reconciliation Week 2022 tomorrow, Friday, 27 May (running through to 3 June) with the theme ‘Be brave. Make change.’ The theme and campaign, developed by social change creative agency Carbon Creative in collaboration with emerging Torres Strait Visual Artist Tori-Jay Mordey, challenges all Australians—individuals, families, communities, organisations, […]

Tara Lamond clearly startled by large swarm of marauding killer bees outside window during office photography session.

It's tips on how brands can connect with the LGBTQIA+ community. Flannelette & marble wash denim still not resonating.

Posted 2 days Ago

Opinion

by B&T Magazine

Who needs the visual appeal of watching sports like NRL and AFL when you can listen to them on National radio?

Apparently selling fridges wasn't 'cool' enough for Samsung, so now they've got a meme-fueled campaign in South Korea.

Lux brand Bulgari enlists two Hollywood A-listers for latest campaign. Like, who were you expecting? Sharon Strzelecki?

LinkedIn and Buzzfeed will certainly be lost without Nemes, who is making the leap into the world of online documents.

The news brought so much excitement to the B&T team that we all lifted our heads off our desks and cheered for a minute.

B&T would like to take time out from the usual programming to acknowledge National Sorry Day today.

If there's one group sad about ScoMo's defeat it has to be ABC comics decrying the lack of material.

The latest entry in EA and Maxis’ life simulation series, The Sims 4, has released a new update which allows players to customise their character’s pronouns. This new feature is available only in the English version of the game for the time being, with the developers saying that they will soon release it for other […]