Beer giant Coopers says it did not give permission for its Premium Light beer to feature in or sponsor a new video series by The Bible Society which features two federal MPs debating marriage equality.
The first instalment of the video series, titled ‘Keeping it Light’, features Liberal conservative Christian MP Andrew Hastie and agnostic gay MP Tim Wilson discussing same-sex marriage while drinking Coopers Premium Light beer.
Here’s The Bible Society’s take on Coopers involvement in the video series (according to its website):
Australia’s national conversation has become fraught with shallowness and contempt for those who have a differing opinion. From yelling matches on ABC’s Q&A to screed on Twitter, we just don’t seem to be able to talk anymore. And the more important the topic, the less we actually hear each other.
To speak into this, Bible Society Australia has teamed up with Coopers Premium Light to ask Australians to try ‘Keeping it Light’ – a creative campaign to reach even more Australians with God’s word – and this time we’re doing so in a rather unexpected way.
As part of this partnership, Bible Society Australia has accepted a Bicentenary tribute from Coopers Brewery to produce a Bicentenary limited edition Premium Light beer, and we’ve also hosted some light discussions on the heaviest topics. Starting with the topic of same-sex marriage.
Coopers then tried to clarify its involvement in the campaign with this statement:
With regards to the ‘Keeping it Light’ video from the Bible Society featuring Andrew Hastie and Tim Wilson, this is a light hearted but balanced debate about an important topic within Australia. As a mature community, it’s a debate we need to have but in a good-spirited and good-natured way. That’s how we’ve done business for a 154 years.
Coopers isn’t trying to push religious messages or change your beliefs by celebrating 200 years of charitable work undertaken by the Bible Society. In fact, over the years we have produced a number of different celebratory cans to recognise the historical achievements of a vast array of different organisations.
However, the beer brand has since distanced itself from the campaign, issuing another statement:
Coopers have released commemorative cans of Premium Light beer to celebrate The Bible Society’s 200th anniversary. In doing so, we aren’t trying to push a religious message, we see these commemorative cans as a celebration of the Bible Society’s 200 years of charitable work in Australia.
We want you to know that Coopers did not give permission for our Premium Light beer to feature in, or ‘sponsor’ the Bible Society’s ‘Keeping it Light’ video featuring Andrew Hastie and Tim Wilson.
We respect the beliefs of our community and do not wish to try and change them. Our family brewery is made up of individuals from a number of different backgrounds, all of whom hold differing views on politics and religion, which we think is reflective of the wider community.
We would like all Coopers fans to know that we support and embrace all of our beer drinking community.
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]