Coopers Denies Sponsoring The Bible Society’s Video Series On Same-Sex Marriage

Coopers Denies Sponsoring The Bible Society’s Video Series On Same-Sex Marriage
SHARE
THIS



Beer giant Coopers says it did not give permission for its Premium Light beer to feature in or sponsor a new video series by The Bible Society which features two federal MPs debating marriage equality.

The first instalment of the video series, titled ‘Keeping it Light’, features Liberal conservative Christian MP Andrew Hastie and agnostic gay MP Tim Wilson discussing same-sex marriage while drinking Coopers Premium Light beer.

Here’s The Bible Society’s take on Coopers involvement in the video series (according to its website):

Australia’s national conversation has become fraught with shallowness and contempt for those who have a differing opinion. From yelling matches on ABC’s Q&A to screed on Twitter, we just don’t seem to be able to talk anymore. And the more important the topic, the less we actually hear each other.

To speak into this, Bible Society Australia has teamed up with Coopers Premium Light to ask Australians to try ‘Keeping it Light’ – a creative campaign to reach even more Australians with God’s word – and this time we’re doing so in a rather unexpected way.

As part of this partnership, Bible Society Australia has accepted a Bicentenary tribute from Coopers Brewery to produce a Bicentenary limited edition Premium Light beer, and we’ve also hosted some light discussions on the heaviest topics. Starting with the topic of same-sex marriage.

Coopers then tried to clarify its involvement in the campaign with this statement:

With regards to the ‘Keeping it Light’ video from the Bible Society featuring Andrew Hastie and Tim Wilson, this is a light hearted but balanced debate about an important topic within Australia. As a mature community, it’s a debate we need to have but in a good-spirited and good-natured way. That’s how we’ve done business for a 154 years.

Coopers isn’t trying to push religious messages or change your beliefs by celebrating 200 years of charitable work undertaken by the Bible Society. In fact, over the years we have produced a number of different celebratory cans to recognise the historical achievements of a vast array of different organisations.

However, the beer brand has since distanced itself from the campaign, issuing another statement:

Coopers have released commemorative cans of Premium Light beer to celebrate The Bible Society’s 200th anniversary. In doing so, we aren’t trying to push a religious message, we see these commemorative cans as a celebration of the Bible Society’s 200 years of charitable work in Australia.

We want you to know that Coopers did not give permission for our Premium Light beer to feature in, or ‘sponsor’ the Bible Society’s ‘Keeping it Light’ video featuring Andrew Hastie and Tim Wilson.

We respect the beliefs of our community and do not wish to try and change them. Our family brewery is made up of individuals from a number of different backgrounds, all of whom hold differing views on politics and religion, which we think is reflective of the wider community.

We would like all Coopers fans to know that we support and embrace all of our beer drinking community.

Please login with linkedin to comment

Advertising Standards Bureau Coopers Keeping it Light The Bible Society

Latest News

Twitter Lifts Revenue 74% On The Back Of Advertising Boom
  • Technology

Twitter Lifts Revenue 74% On The Back Of Advertising Boom

Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]

by B&T Magazine

B&T Magazine
Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey
  • Advertising
  • Campaigns

Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey

Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]

Optus Teams Up With TikTok To Launch Sign-Language Campaign
  • Marketing
  • Technology

Optus Teams Up With TikTok To Launch Sign-Language Campaign

Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]

Bapcor Debuts First Campaign With AJF
  • Campaigns

Bapcor Debuts First Campaign With AJF

Asia Pacific’s leading provider of vehicle parts, accessories, equipment, service and solutions, Bapcor will launch its latest campaign, ‘The unseen parts of every Australian journey’ this weekend.

Professional microphone in radio studio
  • Advertising
  • Media

Podsight’s Benchmark Report Shows Podcast Advertising More Effective Than Other Digital Channels

Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life
  • Campaigns

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life

NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge
  • Campaigns

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge

Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]