[B&T advises this story contains imagery of an adult nature that may not be safe for some workplaces] There appears to be no stopping racy Aussie lingerie label Honey Birdette which, despite ongoing controversy, has just released its 2017 Christmas campaign.
The 50-second social media TVC and in-store poster campaign comes complete with the brand’s buxom models, minimal underwear and a very nervous looking Santa Claus all with the tag line ‘We gave Santa the night off, sorry kids!’ Check it out below, but again, B&T warns of its suggestive nature.
The brand has continued to court controversy with its racy marketing strategy. A number of shoppers – namely mothers with small children – have complained about the inappropriateness of in-store marketing posters that can be viewed by passersby.
An online petition has reportedly gathered 56,000 signatures to have the posters removed, while others have called for boycotts of Honey Birdette stores.
However, Westfield management has so far resisted calls for the imagery to be banned.
There has also been reports of Honey Birdette staff being harassed and threatened.
A recent campaign titled “Office party” where lingerie-clad models cavorted with people at an office Christmas party was also widely condemned for promoting sexual harassment.
However, the brand had dismissed any complaints about its marketing, suggesting you see more skin at a beach than you do at any of its stores.
The brand’s CEO, Eloise Monaghan, said of the complaints: “You’ll see more flesh at the beach or Pitt Street at 12am on a Friday.
“It’s absolutely ridiculous, there’s no difference from any other lingerie company or any other swimwear label, and in fact there is less flesh.
“We’ve spent the last 11 years empowering women, all this group wants to do is disempower women, it’s 2017 it’s time to grow up,” Monaghan said.
Please login with linkedin to commentHoney Birdette
Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]
Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]
Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]
ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]
As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]