Condom Brand Goes ‘Blade Runner’ In Dystopian Look At Intimacy

Condom Brand Goes ‘Blade Runner’ In Dystopian Look At Intimacy

The future of sex and intimacy looks bleak according to a new ad by condom brand Skyn.

Technology may be a boon for many things, but according to Skyn’s new ad it’s killing intimacy.

The futuristic spot feels like a scene from sci-fi flick Blade Runner and shows a dystopian future where humans are so addicted to technology they’re incapable of showing real intimacy towards one another.

Titled “Save Intimacy” the ad’s the work of creative agency Sid Lee Paris and was directed by famed ad maker, Terence Neale.

Commenting on the spot, Skyn’s head of strategic planning for global marketing, Marta Toth, said: “We needed to shift away from a functional speech to speak to a target that didn’t want to choose between safe sex and great sex.” Check it out below:

 




Please login with linkedin to comment

Ad campaigns condoms Skyn

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]