Condom Brand Goes ‘Blade Runner’ In Dystopian Look At Intimacy

Condom Brand Goes ‘Blade Runner’ In Dystopian Look At Intimacy
SHARE
THIS



The future of sex and intimacy looks bleak according to a new ad by condom brand Skyn.

Technology may be a boon for many things, but according to Skyn’s new ad it’s killing intimacy.

The futuristic spot feels like a scene from sci-fi flick Blade Runner and shows a dystopian future where humans are so addicted to technology they’re incapable of showing real intimacy towards one another.

Titled “Save Intimacy” the ad’s the work of creative agency Sid Lee Paris and was directed by famed ad maker, Terence Neale.

Commenting on the spot, Skyn’s head of strategic planning for global marketing, Marta Toth, said: “We needed to shift away from a functional speech to speak to a target that didn’t want to choose between safe sex and great sex.” Check it out below:

 

Please login with linkedin to comment

Ad campaigns condoms Skyn

Latest News

AFR Remya Ramesh head of digital experience at Coles for BOSS Young Executive of the Year  Wednesday 16th June 2021 Photo by Eamon Gallagher
  • Media

AFR BOSS Names Winners Of 2021 Boss Young Executives Awards

In a year where ‘business as usual’ is anything but, AFR BOSS reveals six of Australia’s most inspirational and outstanding young leaders who excelled during the pandemic. The six have been crowned the 2021 BOSS Young Executives in the prestigious awards program, now in its 18th year. Run in conjunction with global leadership consulting firm […]

QMS Renews Contract With Manboom
  • Marketing

QMS Renews Contract With Manboom

On first inspection, B&T was hoping to bring you some manboobs news here. But as you'll see, it's a girdle-free read.

Marketing strategy on digital mobile platform - cross-device tracking programmatic advertising and multi targeting with laptop and mobile phone gadgets.
  • Technology

Index Exchange And MediaMath Join The Human Collective

HUMAN Security (formerly White Ops) today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video Advertising: Growing with Standards virtual event where they emphasized how important it is to work together in the fight against fraud on […]

by B&T Magazine

B&T Magazine
SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations
  • Media

SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations

SCA has announced the appointment of Cathrine McVeigh to head of audio production and operations. She will be part of the content leadership team. In the newly created role, McVeigh will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team across the country to deliver a rapidly […]