Compare The Market’s Meerkats Indulge In Nepotism In New Campaign Via VCCP

Compare The Market’s Meerkats Indulge In Nepotism In New Campaign Via VCCP
B&T Magazine
Edited by B&T Magazine
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Leading financial comparison platform for insurance and household bills, Compare the Market, helps an Aussie every ten seconds.

Their latest campaign via VCCP highlights that, and the fact that Compare the Market has now helped over six million Australians look for a better deal.

In the TVC, boss meerkat Aleksandr is eager to pass the business baton on to his toddler heir Oleg, with a tour of the inner workings of the company. First stop is the amazing comparison ‘Machine That Goes Bing’.

The campaign is supported by out of home, radio, online video and social media.

Compare the Market’s General Manager – Brand, Michael Goodhew sayid, “since coming into the Australian market nearly 10 years ago, we’ve helped millions of Australians look for a better deal on the cost of running a household. Through Oleg learning the ropes of the business, Australians will understand we can help find the right deal for them and take control of their finances.”

VCCP Creative Director, Paul Sharp said, “when your client has impressive stats and even more impressive machinery to share it’s always fun. Throw in a cute toddler meerkat and Boom! Make that Bing!

Credits:

Agency: VCCP

Creative Director: Paul Sharp

Contributing Writers: Daniel Wood, Kat Topp

Producers: Sue Hind, Esme Fisher, Paul Friedmann

Senior Account Manager: Sannidhi Mehta, Daniel Wood

Group Account Director: Elizabeth Barnett

Managing Director: Suzie Roberts

Strategy Director: Josh Manning

Executive Planning Director: Kim Feitelberg

Production Company: Passion Pictures

Director: Dave Scanlon

Sound: SongZu

Client: Compare the Market

Brand and Campaign Coordinator: Amber Hagan

Brand and Campaign Manager: Nikolah Best, Carolina Perez Rebolledo

General Manager, Brand: Michael Goodhew

Chief Marketing Officer: Chris Catchpoole

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