Comms Agency Sefiani Announces Alice Spraggon As Head Of Editorial Content

Comms Agency Sefiani Announces Alice Spraggon As Head Of Editorial Content

Within weeks of being acquired by Clarity Global Group, leading strategic communications agency Sefiani has announced that Alice Spraggon (lead image) has joined its team in Sydney, with a global remit as head of editorial content, digital marketing.

With around 10 years’ international experience, Spraggon worked in Clarity’s communications team in its London office for three years, before moving to Australia in 2021 and joining Howorth, part of Ogilvy PR, as Client Partner. At Howorth, she led communications teams for Microsoft, Twitter and SAP and supported communications strategy and content creation for American Express.

In her new hybrid role, Spraggon’s focus will be shared across local and multi-market clients of Sefiani and Clarity Global.

Commenting on the appointment, Robyn Sefiani, president ANZ and reputation counsel said, “This is an exciting senior appointment to Sefiani’s digital marketing and data analytics practice which, with the help of Clarity, we plan to grow at pace and at scale.

“We are delighted to welcome a colleague of Alice’s calibre. An added bonus is Alice’s familiarity with Clarity’s culture, people and processes, which will be enormously helpful as we move through the integration of Sefiani within the Clarity Global Group,” she said.

Clarity’s president, digital marketing Tom Telford said, “Alice’s deep experience building digital marketing strategies and developing written content to position businesses and brands as thought leaders on cross-geographical digital campaigns, will be very appealing to Sefiani’s clients. It fits perfectly with our offer of round-the-clock service to our global clients. Not only that, it’s a great example of our ongoing commitment to creating career opportunities for our team members around the world.”

Commenting on her new role, Spraggon said, “I’m delighted to be joining Sefiani in this hybrid role and look forward to connecting the agency’s clients with Clarity’s outstanding digital marketing function. I’m also especially excited to be re-joining Clarity as it expands its footprint into Asia-Pacific and look forward to supporting its growth in the region.”

 




Please login with linkedin to comment

sefiani

Latest News

Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere
  • Campaigns

Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere

Man of Many in partnership with NBC Universal, stages an atmosphere of elegance for Sydney premiere of ‘Argylle’ film. Independent lifestyle publication digital publication, Man of Many, has shown its innovative approach to event management in the premiere of ‘Argylle’ at Hoyts Cinema in Sydney’s entertainment quatre. Over 400 guests were included in the films […]

Kargo Powers Cross-Channel Performance For APAC Advertisers With CORE
  • Advertising

Kargo Powers Cross-Channel Performance For APAC Advertisers With CORE

Kargo, a leading provider of full-funnel advertising solutions across mobile, desktop, and TV screens, is excited to announce the launch of CORE (Create Once, Run Everywhere) in APAC. CORE is built on creative science and empowers advertisers to easily use their creative assets across screens for seamless campaign performance at scale. A combination of creativity […]

Gravity Media & Supercars Media Drive 400 Hours Of All-Screens Coverage Of This Year’s Repco Supercars Championship
  • Media

Gravity Media & Supercars Media Drive 400 Hours Of All-Screens Coverage Of This Year’s Repco Supercars Championship

Supercars Media and Gravity Media, a world-leading global provider of complex live creative production and media services, today confirmed the broadcast and technology partnership to deliver coverage of this year’s Repco Supercars Championship across Australia and multiple international territories. This year, Gravity Media Australia and Supercars Media will travel more than 40,000 kilometres to deliver […]

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team
  • Marketing

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team

Thrive PR Melbourne has kicked off the year with new appointments, promotions and a new leadership team, marking the delivery of a transformation strategy that’s seen the agency diversify and strengthen its corporate, consumer and integrated digital service offering in Victoria. Lead image:  (L-R) – Sophie Maguire, Melanie Campbell, Nathan McGregor, Zoe Raknes, Erika Rutledge, […]