Common Ventures Appointed By ACMA As Creative Partner For BetStop Campaign

Common Ventures Appointed By ACMA As Creative Partner For BetStop Campaign
B&T Magazine
Edited by B&T Magazine



Creative agency Common Ventures has been appointed by the Australian Communications & Media Authority (ACMA) to manage the strategy and a launch campaign for new government service, BetStop.

Common Ventures developed a communications strategy, channel plan, and creative and campaign assets for the launch of the Australian Government’s new service, BetStop, which allows Australians to self-exclude from interactive gambling. The free BetStop program launched this month and enables anyone to self-exclude from all licensed interactive wagering services for at least three months. If people self-exclude, wagering providers will be required to close all their betting accounts and must not let people place a bet or open a new account.

Wagering services are also prohibited from sending marketing material to anyone who has self-excluded. Common Ventures co-founder & creative director, Jane Burhop, said: “Common has been building a reputation for its creative thinking for government campaigns and agencies, and we were honoured to partner with the ACMA to launch BetStop.

“The adverse effects of gambling impact so many Australians and their loved ones, and BetStop is a resource that stands to benefit many people looking to curb their gambling habits.

We hope that our campaign, which is steeped in empathy, empowers those who have experienced risky gambling to take control.”

Common Ventures senior creative, Daniel Nutman, said: “Interestingly, The ‘you win some, you lose more’ report into online gambling recently caused a stir within the industry. What’s appropriate – more regulation versus an all out advertising ban? While debate will continue well into the future, what matters is the now. BetStop’s self-exclusion app is a powerful resource for people who are ready to take control of their gambling habits.”




Please login with linkedin to comment

Latest News

Liz Wigmore & Foundation Team Migrate Into Omnicom’s Hearts & Science
  • Advertising

Liz Wigmore & Foundation Team Migrate Into Omnicom’s Hearts & Science

Omnicom’s bespoke media agency Foundation Australia will soon retire its brand and operate under the Hearts & Science banner. Hearts & Science has grown its agency proposition in this market by appointing Liz Wigmore as managing director. Omnicom Media Group is folding the whole Foundation Australia team – which numbers in the dozens – and […]

Mark Tompkins Adds Creative Power To Enthral
  • Advertising

Mark Tompkins Adds Creative Power To Enthral

Storytelling agency Enthral has bolstered its creative offering with the addition of Creative Director Mark Tompkins. Tompkins joins the agency with more than 20 years of experience and a who’s who of agencies in Australia and London on his CV, including TBWA, DDB, Clemenger and Ogilvy. Until now, all of Enthral’s creative work has relied […]