Radio is alive with possibilities for advertisers in the next phase of the commercial radio industry’s Radio Alive campaign, which promotes radio’s key strengths in delivering real results for Australian businesses at a time when they need it most.
Showcasing radio’s strong reach, exceptional speed to market, ability to target new and existing consumers and impressive cut through, the campaign underlines how investing in radio advertising helps businesses to build and strengthen influential connections with audiences.
“With so much uncertainty everywhere people are gravitating to radio to feel more connected to their local community. Combine this reach and cut through to radio’s speed to market and it couldn’t be a more relevant advertising medium for right now,” said Eardrum (the creative agency behind the campaign) founding creative director Ralph van Dijk.
Highlighting how radio advertising is a cost-effective quick to market way to maintain share of voice, reach mass audiences and remain top of mind for customers, the campaign underlines how radio gets the message out there to the right audience in uncertain times.
“We know that Australian businesses are facing challenging market conditions and understand that staying connected with customers is vital. Radio is a proven medium that delivers results and offers real value to businesses looking to restart marketing initiatives after a pause and get the message out there that they are open for business,” said Commercial Radio Australia CEO Joan Warner [feature image].
On air from today, the series of three ads will be broadcast across 260 commercial radio stations. The multi-channel campaign will be further bolstered by digital, social and trade marketing activities.
Australian owned and operated email and SMS marketing software company, Vision6, announced the launch of its first-ever national brand campaign and new brand platform “Simply Reliable”. Founded in 2001, Vision6 was one of the first email marketing software providers in Australia and has since been relied upon by thousands of Aussie businesses and organisations for […]
Out-of-Home media company JCDecaux New Zealand has appointed business growth specialist Adam McGregor in preparation for its bid to win upcoming local government street furniture tenders across the country. With contracts for the provision of street furniture including bus shelters across New Zealand up for renewal from late 2022, they collectively represent the biggest advertising […]
Fetch TV has announced that ABC iview will soon be available as a dedicated Virtual Playlist Channel on the Fetch platform. Virtual Playlist Channels (VPCs) were developed by Fetch to promote content discovery, and to provide a clear bridge between the traditional world of linear TV and the growing availability of on demand content via […]
Jackie Gillies, businesswoman, psychic medium and cast member of The Real Housewives of Melbourne is bringing her sassy, inspirational and adventurous spirit to her new podcast Shine It Up, With Jackie Gillies, which launches today via Acast. Hosted and distributed by the creator-first podcast company Acast, the show will offer listeners inspiration and motivation to […]
Crowdsourcing platforms DesignCrowd and BrandCrowd are promoting vaccination efforts in a unique way, launching a logo redesign contest among their networks of designers. The initiative saw iconic Australian brands such as Hungry Jack’s, Jetstar, JB Hi-Fi, and Bunnings undergo a redesign. “We thought it would be fun to see some other iconic Australian brands back […]
Jillian Davison has been named editor-in-chief of the recently relaunched Harper’s BAZAAR Australia. She will oversee all content, development and creative direction across the iconic magazine’s digital and brand platforms. Davison (pictured) succeeds Eugenie Kelly, who recently stepped down to pursue other opportunities. The announcement was made by Maureen Jordan, publisher of Harper’s BAZAAR Australia […]
Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]