M&C Saatchi has launched Commonwealth Bank’s latest business banking campaign, ‘For however you do business’.
The TVC represents six businesses that march to the beat of their own drum, capturing the energy and spirit of Australia at work.
https://www.youtube.com/watch?v=8HucES34jM0
Tim Green, creative director at M&C Saatchi, said: “This campaign celebrates what it is to be in Australian business today and CommBank embraces the fact that no two business owners work to the same rhythm.”
The campaign speaks specifically to small-to-medium businesses in Australian regional and metro areas, and will roll out across TV, out-of-home, radio, social and digital channels.
CREDITS
Client: Commonwealth Bank
General manager of business and institutional bank marketing: Renee Howie
Executive manager of small business marketing: Tamara Carson
Senior marketing manager of small business marketing: Rachael Gittings
Creative agency: M&C Saatchi
Chief creative officer: Cam Blackley
Creative director: Tim Green
Senior art director: Luke Simkins
Managing partner: Amanda Quested
Group head: Charlie Elliott
Senior account director: Caroline Millar
Senior account manager: Christina Knox
Project director: Rachel Strobridge
Strategy director: Tyler Wilson
TV producer: Nancy Kellendonk
Production company: Revolver/Will O’Rourke
Director: Alex Smith
Managing director and executive producer: Michael Ritchie
Executive producer: Pip Smart
Producer: Alex Kember
Director of photography: Jordan Maddocks
Editor: Scott Stirling, The Glue Society
Grade/online: Heckler
Executive producer: Bonnie Law
Producer: Amy Jarman
Colourist: Greg Constantaras
Online artist: Scott Geersen
Sound production: Otis Studios
Music: Otis Studios and Bonnie Stewart
