CommBank Keeps The Beat For Small Businesses In Latest Spot Via M&C Saatchi

CommBank Keeps The Beat For Small Businesses In Latest Spot Via M&C Saatchi

M&C Saatchi has launched Commonwealth Bank’s latest business banking campaign, ‘For however you do business’.

The TVC represents six businesses that march to the beat of their own drum, capturing the energy and spirit of Australia at work.

Tim Green, creative director at M&C Saatchi, said: “This campaign celebrates what it is to be in Australian business today and CommBank embraces the fact that no two business owners work to the same rhythm.”

The campaign speaks specifically to small-to-medium businesses in Australian regional and metro areas, and will roll out across TV, out-of-home, radio, social and digital channels.


Client: Commonwealth Bank

General manager of business and institutional bank marketing: Renee Howie

Executive manager of small business marketing: Tamara Carson

Senior marketing manager of small business marketing: Rachael Gittings

Creative agency: M&C Saatchi

Chief creative officer: Cam Blackley

Creative director: Tim Green

Senior art director: Luke Simkins

Managing partner: Amanda Quested

Group head: Charlie Elliott

Senior account director: Caroline Millar

Senior account manager: Christina Knox

Project director: Rachel Strobridge

Strategy director: Tyler Wilson

TV producer: Nancy Kellendonk

Production company: Revolver/Will O’Rourke

Director: Alex Smith

Managing director and executive producer: Michael Ritchie

Executive producer: Pip Smart

Producer: Alex Kember

Director of photography: Jordan Maddocks

Editor: Scott Stirling, The Glue Society

Grade/online: Heckler

Executive producer: Bonnie Law

Producer: Amy Jarman

Colourist: Greg Constantaras

Online artist: Scott Geersen

Sound production: Otis Studios

Music: Otis Studios and Bonnie Stewart


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