Coles Supermarkets Australia has landed prestigious honours from the Public Relations Institute of Australia (PRIA).
The Coles corporate affairs team picked up PRIA’s 2020 Golden Target award for Best Crisis and Issues Management Campaign, for its handling of customer and community concerns since the beginning of the COVID pandemic.
Throughout the pandemic, Coles’ media strategy was proactive and centred around the transformation of the business to quickly replenish stores with in-demand essentials; manage excess demand, and provide a safe environment in which to work and shop, the company explained.
“A major focus for the corporate affairs team was communicating information about new initiatives such as Community Hour, pop up distribution centres, relief packages, recruitment drives, prioritising online deliveries to the most vulnerable, and rapid and wide-reaching operational changes to 20 million weekly customers,” it said.
Within weeks of the campaign’s commencement, metrics on trust, customer satisfaction, threatening incidents and customer care complaints had returned to pre COVID-19 levels.
An internal survey of 100,000 Coles team members showed they were confident in management’s handling of the crisis, and Coles posted the biggest growth in consumer trust among Australian brands in the 2020 Roy Morgan Trust Index.
From Friday, December 4, Snapchatters and Bitmoji users will be able to pair with their own Bitmoji avatars with Levi’s casualwear apparel. The Levi’s x Bitmoji designs will also appear across a variety of experiences on Snapchat including Chat and games, on the Snap Map and in Lenses. All products will be available for purchase […]
John Chaplin (pictured), former Chief Product Officer of Hogarth Australia and Co-founder of award winning digital agency Fusion, has launched a new digital product design company, Diagram. Based in Sydney, Diagram are a collective of creators and makers who partner with individuals, agencies, startups, business and industry to design and build considered, elegant digital products. […]
After announcing the mega acquisition of workplace chat company Slack yesterday, tech giant Salesforce has made a raft of announcements as part of this year’s annual Dreamforce event, which has been held virtually. Headlining the announcements was news of Salesforce Hyperforce, which comes as a reimagination of the company’s platform architecture built to securely and […]