Coca-Cola Australia inked a three-year partnership with the National Rugby League, becoming an official partner of both the men’s and women’s competition for the next three years.
As the official non‑alcoholic ready‑to‑drink beverage partner of the NRL and NRLW, it marks an exciting new chapter in Coca-Cola’s long‑standing connection with one of Australia’s most loved sports.
The deal marks a significant brand investment for Coca-Cola in Australian sport, and positions Coca-Cola at the heart of one of Australia’s most passionate sporting communities. The partnership spans broadcast, retail and live event touchpoints across the full season – including sponsoring the national teams, State of Origin and Finals Series across both the NRL and NRLW competitions.
To celebrate, Coca-Cola has launched its 500ml NRL Superfan Edition can—an exciting permanent addition to the Coca-Cola range. In addition, NRL fans will have the chance to get closer to the action than ever before, with specially marked Coca‑Cola cans unlocking instant prizes and entries into a major draw for an unforgettable Origin experience for one winner and seven friends to enjoy State of Origin 2026 Game 3 at Suncorp Stadium with premium Open Air Box seating and $1,500 Visa travel cards for each guest.
Later in the season, fans will also have the opportunity to win tickets to the Telstra Premiership NRL Grand Final.
The limited-edition Coca-Cola cans are available now at participating service station and convenience retailers including Ampol, Euro Garages, Metro Petroleum, Night Owl, Reddy Express, On The Run, Chevron and United Petroleum.
“NRL is a huge part of Aussie culture, and it means a lot to our drinkers — just as it does to us. Whether it’s at the game, at the pub or on the couch at home, watching the footy is simply better with an icy cold Coke. This partnership is about celebrating that shared love of league and being part of fans’ favourite moments,” said Martyn Ferguson, marketing director, Coca‑Cola Australia.
“Coca‑Cola is one of the most recognisable brands in the world, and it’s great to welcome them back to the NRL. Rugby League continues to grow right across Australia, New Zealand, the Pacific and beyond, and this partnership allows us to build on that momentum in new and creative ways. This partnership reflects the continued growth of our game and the strong value the NRL delivers for leading brands,” added Andrew Abdo, CEO of the National Rugby League.
Further brand activations, fan experiences, and player activations will be announced throughout the partnership.
