Clems Melbourne Helps Out On ahm’s New Brand Platform, ‘The Simple Bit’

Clems Melbourne Helps Out On ahm’s New Brand Platform, ‘The Simple Bit’
SHARE
THIS



Ahm has unveiled a new brand platform which highlights that while life can be complicated, confusing and stressful, health insurance doesn’t have to be.

Led by ahm’s brand team and creative agency Clemenger BBDO Melbourne, the new strategic platform, dubbed ‘The Simple Bit’, focuses on how the company can play a role in reducing the complexity in health insurance and beyond.

The execution of the campaign – which includes television, print and online elements – echoes the sentiment of simple, with a hand-drawn illustrative style, developed in collaboration with New York based illustrator Liana Finck.

Jan O’Keefe, general manager of ahm, said a refresh of the company’s brand strategy was crucial, with its target market – Millennials – wanting more of a reason to take up health insurance.

“Since the distinctive, black and white rebranding in 2014, our brand awareness has grown rapidly,” she said.

“Our campaigns have successfully relied on a proposition of affordability, executed with a sense of humour. As Australia’s fastest growing health insurer brand, this approach has resonated beyond our target audience.

ahm OOH billboard

An OOH element of ahm’s new brand campaign

“Now, we’re looking for an emotive, long-term brand strategy that sets up ahm for a future beyond health insurance.”

Clemenger BBDO Melbourne executive creative director Evan Roberts said: “As we all know, being simple is incredibly tough. For ahm, this isn’t just a campaign – it’s a service promise.”

CREDITS

Client: ahm

Creative agency: Clemenger BBDO Melbourne

Illustrator: Liana Finck

Animation director: Julian Frost

Production company: Passion Pictures

Sound design: Studio Kamp

Sound house: Nylon Studios

 

Please login with linkedin to comment

ahm Clemenger BBDO Melbourne Clems Melbourne

Latest News

Women In Print Starts New Chapter & Finds New Home
  • Media

Women In Print Starts New Chapter & Finds New Home

Women in Print has re-launched itself this week to take on the year, and future ahead. A refreshed brand, website, calendar and team are leading the way with Women in Print also announcing a new partnership with The Real Media Collective. A new look, new management and new focus – Community, Knowledge, Network and Support […]

Emotive Partners With YouTube And The United Nations
  • Media

Emotive Partners With YouTube And The United Nations

Creative agency, Emotive, and Good Oil Films, is partnering with YouTube and the United Nations to raise awareness around the importance of quality education, which forms part of the UN’s Global Goals for sustainable development.

ScoMo Rules Out TikTok Ban
  • Technology

ScoMo Rules Out TikTok Ban

ScoMo rules out TikTok ban, as Albo releases his latest unicorn, fairy dance video complete with cascading rainbows.

by B&T Magazine

B&T Magazine
Outdoor Industry Unites For Global #OurSecondChance Campaign
  • Campaigns
  • Media

Outdoor Industry Unites For Global #OurSecondChance Campaign

The global Out of Home (OOH) industry has today launched a campaign #OurSecondChance. The campaign asks simple questions about how we can make the most of the positive opportunities that have arisen out of the pandemic. Broadcast on OOH signs around the globe #OurSecondChance is collaboration between World Out of Home Organisation (WOO) and the […]

batyr & UM Take ‘Run For The Herd’ Virtual
  • Campaigns

batyr & UM Take ‘Run For The Herd’ Virtual

With the COVID-19 crisis affecting all crowd-based activities, youth mental-health charity batyr has devised the first-ever Run for the Herd Virtual Festival partnering with media business UM to bring the virtual event to life.  With the City2Surf event in Sydney, normally a big fund-raising opportunity for batyr, postponed this year, batyr has created a virtual event and with the support of UM are encouraging […]

QMS Sport Rebrands As Media Tech
  • Media

QMS Sport Rebrands As Media Tech

Following QMS’ acquisition of TLA Worldwide (Aust) last year, QMS Sport has today announced it will transition to the TLA brand and formally become a business unit of TLA. ‘Media Tech’ is officially the new name for what was formally known as QMS Sport, and will operate alongside TLA’s existing business units that span the […]