B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • B&T Women in Media
  • Thinkerbell
  • imaa
  • Pinterest
  • Agency Scorecards
  • Anthony Albanese
  • AFL
  • The Growth Distillery
  • AI
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Clemenger BBDO Sydney Awarded Brookvale Union Creative Account
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Clemenger BBDO Sydney Awarded Brookvale Union Creative Account
Advertising

Clemenger BBDO Sydney Awarded Brookvale Union Creative Account

Staff Writers
Published on: 5th May 2020 at 7:30 AM
Staff Writers
Share
2 Min Read
SHARE

Clemenger BBDO Sydney has been appointed to the creative account for Australia’s No.1 alcoholic ginger beer brand, Brookvale Union.

Clemenger BBDO will develop a new creative platform for the largest alcoholic ginger beer brand in Australia. After launching with ginger beer in 2013, Brookvale Union has expanded into the resurgent ready-to-drink (RTD) category with the launch of Spiced Rum & Lime Ginger Beer and Vodka & Peach Iced Tea over the past two years.

The new creative brand platform will leverage the brand’s unique positioning, ‘quality nonsense’: While everything inside each can and bottle is quality, everything outside it is nonsense, so great tasting drinks can be enjoyed while pressing pause on a super serious world and having fun for fun’s sake.

“The team at Clemenger have been awesome to work with on this project – we have thrown the rule book out the window and are having some fun. The outcomes promise to be very entertaining and will lift Brookvale Union’s profile significantly in trade and amongst our consumers,” said Todd Atkinson, Chief Marketing Officer.

Pete Bosilkovski, CEO Clemenger BBDO Sydney, said: “Brookvale Union doesn’t just produce exceptionally refreshing drinks – it does so with an exceptionally refreshing brand attitude. The opportunity to work on an epic, fun brand, and marketing team with bold ambitions is exciting. We are thrilled to be partnering with Todd Atkinson and the Brookvale Union team to bring the brand’s purpose of ‘quality nonsense’ to the market.”

 

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: brookvale union, Clemenger BBDO Sydney
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

The Pistol team photo.
Agency Scorecard: The Pistol
17/07/2025
Agency Scorecard: Mediahub
17/07/2025
Guzman y Gomez’s Steven Marks: Marketing Is Revenue
17/07/2025
Telstra’s Anna Jackson: Creativity Is Fragile In Nature
17/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?