Footwear brand Clarks Australia has launched their 2017 Back to School campaign ‘Clarks Feet First’. The multi-channel national campaign focuses on the enthusiasm kids bring to every day, from learning to following their own personal passions.

The tagline, ‘Kids jump into life feet first, so Clarks does too’, brings to life the natural connection between school and Clarks footwear.

Created by Mustard Creative, the campaign features hand sketched interactive backgrounds that symbolise the imagination of children. The campaign plays to the brand’s on trend school shoe status through crisp photography and playful styling.

“We wanted to capture the energy and enthusiasm of kids, whilst also reinforcing the authority Clarks has a leading school shoe brand in Australia,” said Melena Birtles, marketing manager for Clarks Australia.

“The campaign cleverly ties together children’s imaginations and taps into the nostalgic memories of the parent. The fun filled campaign also captures the premium quality and value of our products, whilst delivering a powerful fitting message.

“Clarks have over 15,000 trained fitters around the world. Our team here in Australia work proactively with retailers to train their store staff on how to get the perfect fit for children to protect their feet and support long-term foot health.

“In the lead up to the busy back to school period, the team have trained over 1400 store staff nationally.”

The Clarks Feet First campaign includes TVC, cinema advertising, out of home, in centre advertising, digital marketing and in store point of sale. Clarks currently has four concept stores located in DFO South Wharf, Westfield Doncaster, Westfield Parramatta and a newly opened store at Westfield Warringah Mall.