Clarks Reminds Kids That Holidays Will Be Over Soon, Launches Back To School Campaign

Clarks Reminds Kids That Holidays Will Be Over Soon, Launches Back To School Campaign

Footwear brand Clarks Australia has launched their 2017 Back to School campaign ‘Clarks Feet First’. The multi-channel national campaign focuses on the enthusiasm kids bring to every day, from learning to following their own personal passions.

The tagline, ‘Kids jump into life feet first, so Clarks does too’, brings to life the natural connection between school and Clarks footwear.

Created by Mustard Creative, the campaign features hand sketched interactive backgrounds that symbolise the imagination of children. The campaign plays to the brand’s on trend school shoe status through crisp photography and playful styling.

“We wanted to capture the energy and enthusiasm of kids, whilst also reinforcing the authority Clarks has a leading school shoe brand in Australia,” said Melena Birtles, marketing manager for Clarks Australia.

“The campaign cleverly ties together children’s imaginations and taps into the nostalgic memories of the parent. The fun filled campaign also captures the premium quality and value of our products, whilst delivering a powerful fitting message.

“Clarks have over 15,000 trained fitters around the world. Our team here in Australia work proactively with retailers to train their store staff on how to get the perfect fit for children to protect their feet and support long-term foot health.

“In the lead up to the busy back to school period, the team have trained over 1400 store staff nationally.”

The Clarks Feet First campaign includes TVC, cinema advertising, out of home, in centre advertising, digital marketing and in store point of sale. Clarks currently has four concept stores located in DFO South Wharf, Westfield Doncaster, Westfield Parramatta and a newly opened store at Westfield Warringah Mall.




Please login with linkedin to comment

Clinique mustard creative

Latest News

Élysée Collective Sydney Team Expansion & Growing Roster Of Global Luxury Clients
  • Media

Élysée Collective Sydney Team Expansion & Growing Roster Of Global Luxury Clients

Élysée Collective has appointed a slew of new team members to its growing roster of luxury clients. Chelsea Down, formerly of Black Communications, P.E Nation, and Bonel PR, joins the agency as account director, working across prestige clients including Aman, Bird in Hand, Augustinus Bader, Amouage, Campari Group’s RARE portfolio and Biologique Recherche.Charlie Lewis has […]

Hard-hitting Local And Global News Kept Australians Hooked Through April, Says Ipsos
  • Advertising

Hard-hitting Local And Global News Kept Australians Hooked Through April, Says Ipsos

breaking news events, both locally and globally, captured the attention of Australians across news websites and apps, reinforcing that digital websites and apps are an essential go-to source for the stories that impact the lives of Australians. Sydney’s mastheads reported strong growth due to interest in two tragic stabbing events. This marks a stark change […]

Singapore Airlines Horror: How Well Did The Airline Handle The Crisis?
  • Marketing

Singapore Airlines Horror: How Well Did The Airline Handle The Crisis?

It was a routine flight for the passengers and crew of SQ321, taking off from London en route to Singapore. But about 10 hours into the flight, with breakfast service underway, horror-struck, the plane entered an air pocket and dropped a suspected 6000 ft in just three minutes, killing one man and injuring several others. […]

Don’t Miss Out on Samsung Ads Haus at Cannes in Cairns!
  • Marketing

Don’t Miss Out on Samsung Ads Haus at Cannes in Cairns!

This year marks the exciting debut of the Samsung Ads Haus at Cannes in Cairns, presented by Pinterest,. One of many highlights at this year’s event is the new Samsung Ads haus, which is located at the Wharf Street Precinct next to Hemmingway’s Brewery – just a short 8 minute walk from the Cairns Convention […]

Mission Australia Joins Cannes in Cairns As Charity Partner And Needs Your Help
  • B&T Exclusive

Mission Australia Joins Cannes in Cairns As Charity Partner And Needs Your Help

Leftover merch at the event? Mission Australia is here to help. Want to feel good while buying a coffee on site? Mission Australia can help with that too. Mission Australia is the festival’s official charity partner and wants you to make a positive impact on the local community. Mission Australia has joined Cannes in Cairns, […]

Did The Cairns Extras Slate Just Get Hotter? Make Sure You Register Now!
  • B&T Exclusive

Did The Cairns Extras Slate Just Get Hotter? Make Sure You Register Now!

You will be diagnosed with severe FOMO if you aren’t down to attend these super duper Cairns Extras. Lead image: Hemingway’s will host a brewery tour among other fun activities throughout the week as part of Cannes Extra. Being at Cannes in Cairns, Presented by Pinterest, is not just about absorbing the cracking content and […]

Spotlight On Sponsors: INDY 500 Accelerates Reach With ELF Cosmetics Partnership
  • Marketing

Spotlight On Sponsors: INDY 500 Accelerates Reach With ELF Cosmetics Partnership

The INDY 500 has secured a first-of-its-kind new deal with ELF Cosmetics, utilising social media to expand the open-wheel car racing competition to new and diverse audiences. Meanwhile, Hockey Australia has extended one of the most enduring partnerships in Australian sporting history. Welcome back to B&T’s Spotlight on Sponsors series, where we break down all the major […]

TMA’s Sherilyn Shackell Wants You To Join The Rebellion!
  • Opinion

TMA’s Sherilyn Shackell Wants You To Join The Rebellion!

Life is f**king tough right now, and we’re all so over it. In this op-ed, Sherilyn Shackell, Founder and Global CEO of The Marketing Academy unpacks the downward vortex of ridiculously long hours, toxic cultures, control & command leadership, financial hardship and uncertain futures that is sucking the energy from even the most optimistic people. […]

Opinion

by B&T Magazine

B&T Magazine
Salesforce Unveils New AI-Powered Einstein Copilot Capabilities For Marketers
  • Technology

Salesforce Unveils New AI-Powered Einstein Copilot Capabilities For Marketers

Salesforce has launched new Einstein Copilot tools for marketers, giving them the ability to automatically create campaign briefs, personalised content and promotions from their data. B&T was on the ground at Salesforce’s Connections event in Chicago to hear first-hand about the new tools. All of these new tools rely on Salesforce’s Data Cloud platform that […]

AZK Media Launches Customer Catalyst As Demand For Video Content Grows
  • Advertising

AZK Media Launches Customer Catalyst As Demand For Video Content Grows

Technology PR and marketing agency AZK Media, has launched a pure play video-content business called ‘Customer Catalyst’ as demand for premium video content continues to surge. Lead image: Wayne Williams & Azadeh Williams Research shows 64% of businesses see an increase in website conversions from having a customer testimonial video as part of their marketing […]

G Squared Hires The Hallway’s Chris Murphy To Lead New Creative Arm
  • Advertising

G Squared Hires The Hallway’s Chris Murphy To Lead New Creative Arm

Digital consultancy G Squared has launched a performance media creative division that will be led by The Hallway’s former general manager, Chris Murphy. The new capability enables G Squared clients to tap into a team of creative specialists who will develop, optimise and scale effective campaigns across digital media channels. G Squared said that it […]

Want your business to become more competitive? Invest in people
  • Opinion

Want your business to become more competitive? Invest in people

Learning and development can sometimes fall into the “nice to have” bucket – but John McNerney, managing director AUSEA at Yahoo, makes the case that in a tech-driven age marketing leaders should prioritise their employees’ development if they want to get a leg up on competitors. Good businesses are like ships. They’re places where everyone […]

Gabby’s Dollhouse Stage Show Set To Tour The World From 2025
  • Marketing

Gabby’s Dollhouse Stage Show Set To Tour The World From 2025

Universal Live Entertainment Announces Global Partnership with TEG Life Like Touring to Produce a Live Show Version of DreamWorks Animation’s Gabby’s Dollhouse. DreamWorks Animation, Universal Live Entertainment, and TEG Life Like Touring will be collaborating on a live touring show inspired by the magical world of hit series Gabby’s Dollhouse. TEG Life Like Touring revealed […]