The City of Sydney will call for renewed expressions of interest (EOI) from Tuesday for one of the most sought after outdoor advertising contracts in Australia.
The council is refining its requirements as part of the second expressions of interest process and is seeking an experienced service provider to deliver new street furniture, outdoor advertising assets and free public WiFi to Sydney city’s millions of daily visitors.
The City of Sydney first called for EOI in December last year, with the closing date originally scheduled in February.
It was speculated at the time that incumbent JCDecaux was making a joint play for the contract with Telstra, which is estimated to be worth $500 million.
However, there’s been much movement in the outdoor media industry since then, with JCDecaux entering a deal to acquire rival APN Outdoor, and oOh!media doing the same with Here, There & Everywhere’s Adshel.
The City of Sydney’s existing street furniture contract has been in place since 1998 and is due to expire in 2019.
More than 2,500 pieces of street furniture, including bus shelters, kiosks, public toilets, seats, litter bins, communications panels and more, will be included in the new contract.
A portion of advertising on street furniture items will be reserved for cultural events that support the arts and encourage people to take part in local creative endeavours.
To minimise disruption to the community, the existing street furniture items will be progressively removed and replaced with new items from 2019.
Lord Mayor Clover Moore said the council refined its contractual requirements following the first EOI process because interested providers said the market needed more time to respond to the complex nature of the contract and work on solutions to deliver the best possible outcome.
“Outdoor advertising has experienced enormous growth over recent years as digital advertising has become more popular and offers greater opportunities,” she said.
“This is an enormous opportunity for an experienced operator to have unrivalled coverage in the Sydney CBD and for our residents, businesses and visitors to benefit as a result of the advertising revenue.
“We’re looking for modern, sustainable and attractive street furniture that is functional and blends in seamlessly with our urban environment.
Moore said the City of Sydney could eventually see real-time emergency, event and transport information displayed on bus shelters.
“We want to make sure no one is left behind in this shift to a digital future, so we’re to looking local and international providers with new ideas to deliver us fast and free public WiFi and the best possible smart, furniture,” she said.
PubMatic has today announced it has secured a data partnership with Australian-based consumer intelligence provider HYP Technology. The partnership will enable digital media buyers to leverage rich audience segments across all screens and channels — including mobile, connected TV, and web browsers – PubMatic’s premium inventory. The direct integration, via PubMatic’s Audience Encore, allows buyers to activate HYP’s […]
Skimlinks, a Connexity Company, has reported significant growth in traffic and publisher commissions in its’ Australian network, as publishers capitalize on the ecommerce opportunity offered by the End Of the Financial Year (EOFY). “We’re delighted to see the success of our Australian publishers, as they create quality commerce content that helps consumers find the products […]
Flybuys and The Trade Desk have announced a first-of-its-kind partnership in Australia to provide advertisers with unprecedented insight into the impact of their online advertising campaigns on offline and online sales. This partnership marks the first time that Unpacked by Flybuys’ de-identified sales conversion data, from Flybuys’ more than eight million members, will be made available […]
In this piece, Tim Sleath, VP of Product Management at VDX.tv, discusses household targeting’s role alongside other identity solutions and how advertisers can create an effective household strategy for their campaigns. As the advertising industry plans for the removal of third-party cookie support and moves toward adopting more privacy-centric solutions, marketers will need to identify […]
Culture-leading publisher Highsnobiety continues to evolve its local operations with the appointment of Citizens of Culture as its strategic partner across media operations within Australia. Highsnobiety is a premium global brand dedicated to cultural pioneers, with work spanning across digital platforms, print media, documentaries, cutting edge events, a shopping platform and a full service creative […]
An investigation by British broadcaster ITV has found that Amazon is destroying millions of items in unsold or returned stock. The report specifically focuses on one of the 24 warehouses the company has in the UK. According to ITV News, the destroyed items are largely unused and new, either returned items or those which never […]
Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]
The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]
The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]
Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]