Are you one of those unfortunate types that can’t keep their lunch down on long car journeys?
Well, a new campaign by French car brand Citroën says you’re not alone, with a third of us apparently falling foul of the dreaded motion sickness.
But rather than end up with vomit on your new Citroën’s upholstery, its clever engineers have got to work to invent a cure for the accursed problem.
Known as Seetroën glasses, the goofy looking goggles apparently work and are available via Citroën’s website for €99 ($A157).
The launch of the glasses includes the trailer below and, interestingly, not a new Citroën model to be seen either.