21 February, 2022

Circles.Life Embraces The Metaverse With Australia’s First 3D Billboard

Edited by B&T Magazine

One of Australia’s fastest growing digital telcos, Circles.Life, has today unveiled Australia’s first 3D billboard, on the corner of Lonsdale Street and Swanston Street in Melbourne’s CBD.

Circles.Life has given the larger than life platform to a limited number of Aussies to amplify their personal messages around the clock from today until 27 February.

Featuring individuals as bespoke 3D avatars, Circles.Life is springing the metaverse atop Melbourne’s iconic Emporium shopping centre in the city.

With the aim to always make their customers feel like the main character in their own story – not just with their telco – Circles.Life makes sure to keep their customers centre stage, literally.

Launching the billboard today are a range of Circles.Life customers and notable Aussies – including the likes of AJ Clementine, creator, model and LGBTQI+ advocate, gaming influencer Joel Bergs, and Josh and Matt, the creative, maximalist duo of Josh and Matt Design, among others who will be pumping out their passionate messages into Melbourne’s own metaverse.

Some are spreading messages of love, while others are raising awareness or providing messages of hope, motivation and inspiration for passersby to read.

“I think it’s so important to be able to express yourself and be the main character in your own story, and being able to do that as part of Australia’s first 3D billboard with Circles.Life is amazing,” said Clementine.

“I always dressed up my video game characters so creatively as a child – showing off your unique self is a gift and I loved being able to do that with my avatar.”

Working with the talented INVNT and Mediahub teams to bring the campaign to life and straight into the metaverse, Circles.Life’s 3D billboard will feature a mix of full body and head-only avatars that have been created in a bespoke way for each individual.

“It’s so important to feel like the main character in your story because you only get one life so you have to live it to its fullest!” said Josh and Matt.

“We are all unique so we think it’s important to show that in the way you dress, decorate and live, as well as your values.

“It’s really great to see Circles.life recruiting everyday Aussies to be a part of this new platform.”

Emilie Chell, head of marketing, growth and experience at Circles.Life, added, “You can always tell who the main character is in a movie or TV show by who’s featured on the billboard. At Circles.Life, our customers are number one.

“This isn’t just something we say, it’s something we live by. We’re a new kind of telco, with our customers in charge.

“We also have the highest rated app of any telco in Australia, which means our customers have the power right in the palm of their hands.

“Every day we enable a new way of communication across the country for more than 100,000 customers. The 3D billboard was a way to allow our customers to communicate in a completely new way and something Australia has never seen before.

“As a technology company, we always want to be pushing the limits of what’s possible – and we’re not afraid of being ‘the first’.”

The 3D billboard is located on the corner of Lonsdale Street and Swanston Street and will be live running the custom avatars and bespoke messages from Circles.Life’s customers and notable Aussies 24/7 from today until Sunday, 27 February, and on a select rotation until 6 March.

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Circles.Life metaverse