Creative production company Chisel has appointed Krystyna Frassetto to lead growth in the sport, entertainment and culture sectors.
Frassetto joins as head of growth and strategy, and until recently was the managing director of M&C Saatchi Sport & Entertainment Australia, where she led high-profile cultural and brand initiatives for CommBank, Origin Energy, Woolworths, BWS and the Australian Olympic Committee.
Frassetto will spearhead Chisel’s expansion beyond its core creative and production offering into a full-service model spanning original content, earned-first thinking, sponsorship advisory, talent and rights management, and social and influencer marketing.
The business has won a handful of clients in sport, entertainment and culture including ASICS globally, Accor Hotels, KPMG, Hard Rated, National Rugby League and Botanic Gardens of Sydney.
Frassetto will also work with Chisel’s founders to shape the company’s long-term growth strategy.
“For years, Chisel has been my go-to for content that authentically captures the energy and emotion of sport and entertainment. They’re instinctively plugged into culture – they just get it,” Frassetto said.
“Zak and Pat’s agility and entrepreneurialism has always stood out to me and I’m genuinely excited to be joining the team to help shape what’s next.”
Chisel co-founder Zak Kaczmarek said Frassetto’s appointment marks an “important moment in Chisel’s evolution”.
“We have always operated at the intersection of culture and creativity, and Krystyna brings the strategic clarity and commercial firepower to accelerate that,” he said. “She understands how to grow opportunities, open new doors and build momentum, and we are thrilled to have her shaping the future with us.”
Chisel managing partner Isabelle Seeto added: “Brands are increasingly coming directly to us for work that lands in culture – not just content, but ideas, partnerships and storytelling with influence. With Krystyna on board, we’re expanding how we harness the power of sport and entertainment to connect brands, talent and experiences in meaningful ways.”
Chisel is an independent Australian creative and production company with a growing national presence. It creates content, campaigns and cultural storytelling for clients including Accor, Gatorade, ASICS, Art Gallery of NSW, RM Williams and Hard Rated.
