Chinese Electronics Brand Hisense Unveils New Aussie Branding Position
Chinese white goods and electronics maker Hisense is calling on more Aussies to discover the brand through a new campaign titled Come To Your Senses.
Beginning this week and running across print, digital and broadcast channels, the campaign aims to increase brand familiarity and consideration by highlighting the strength of Hisense products, and the value they deliver to consumers.
Andre Iannuzzi, head of marketing at Hisense Australia, said: “Come To Your Senses leverages the enthusiastic reception around Hisense’s premium range of ULED TVs and create a halo effect around the suite of products available in Hisense’s television and refrigeration categories.”
The TVCs showcase the brand’s signature ULED range accompanied by Hisense’s market position and review quotes from some of Australia’s leading technology experts, providing important validation for consumers on the path to purchase.
Iannuzzi attributes the brand’s continued growth to its strong relationships with Australia’s leading retailers and added they’d confidently recommend Hisense products based on quality and features consumers expect, combined with an accessible price point making Hisense a favourite in both television and refrigeration.
“We’re carrying that momentum through this campaign, enticing Australians who haven’t yet experienced all the exciting products Hisense has to offer” he said.
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