DDB Sydney has welcomed Cam Hoelter (lead image) back to the agency, naming him as group creative partner.
He spent seven years in the DDB network between 2011 and 2018, first at DDB Sydney and then DDB New York. He helped create campaigns such as McDonald’s Becomes Macca’s, I See Fries, Mac It Better, plus Volkswagen’s Naked Ute and Golf – Tough Sell.
Hoelter has been recognised at all major national and international award shows, judged most major shows including Cannes Lions, and has helped Volkswagen and McDonald’s win 11 Cannes Lions including three Gold.
In his new role, Hoelter will once again work with McDonald’s, a client which celebrates its 51st year of partnership with DDB Australia this year.
After his first stint at DDB Sydney, Hoelter spent five years in New York at DDB New York and McCann New York, where he was part of the team behind Verizon’s award-winning ‘First Responders’ and ‘Team That Wouldn’t Be Here’ Super Bowl campaigns. He returned to Australia in 2020 to become Executive Creative Director at CHE Proximity, before taking a break from the industry.
DDB Sydney executive creative director Matt Chandler said: “I couldn’t be happier to have Cam back at the agency. He’s a brilliant creative leader and an all-round good guy. I loved working with him the first time and I reckon the second time will be even better.”
Hoelter added: “I know from experience how great the people are at DDB, and just what a powerhouse brand McDonald’s is. So returning to work with them both was one of the easiest decisions I’ve ever had to make.”
