Channel 4 Promotes ‘Assassin’s Creed’ With Stuntman Free-Falling Live On TV

Channel 4 Promotes ‘Assassin’s Creed’ With Stuntman Free-Falling Live On TV
SHARE
THIS



Ahead of the launch of Assassin’s Creed on New Years Day, Britain’s Channel 4 and Twentieth Century Fox broadcasting a live ‘leap of faith’ where stuntman Dave Grant jumped off a platform 30 metres up at over 80 kilometers per hour.

The stunt was teased with the line: “No harness. No CGI. No going back.” Plus the advert has a big “don’t try this at home” disclaimer. Viewers could comment on it using hashtag #C4LeapOfFaith.

According to Channel 4’s agency principal Angus Mitchell, the ad was conceived by 4 Sales’ creative arm PL4Y and produced by The Outfit. “Leap of Faith Live” was directed by Matt Askem and aired during Channel 4’s drama Humans.

“In a world of CGI film action sequences, we wanted to pay homage to the use of real stunt action sequences used in the film,” founding partner Charlie Read of The Outfit said. “By recreating a live Leap of Faith, we wanted to give the audience an insight into the skill and thrill of real stunts and get people excited about the theatrical release.”

“Assassin’s Creed is going to be the event movie of 2017, with nail-biting, never-seen-before, breathtaking action sequences,” Cameron Saunders, managing director of U.K. theatrical at Twentieth Century Fox said. “What better way to bring a taste of this adrenaline to audiences throughout the U.K. than this daring live Leap of Faith? There’s plenty more where this came from when the movie releases on Jan. 1.”

Behind-the-scenes:

Please login with linkedin to comment

Assassin's Creed Twentieth Century Fox

Latest News

Wavemaker Snares L’Oréal’s $70 Million Media Account Away From Carat
  • Media

Wavemaker Snares L’Oréal’s $70 Million Media Account Away From Carat

As part of L’Oréal’s global corporate governance process, which sees a media review completed every four years, L’Oréal Australia and New Zealand have appointed GroupM agency Wavemaker as its new media agency from 1st October 2021. The review process was overseen by Ebiquity, an independent advisor to manage the process on behalf of L’Oréal Australia and […]

BrandCrowd Creates Shareable Logo For Government’s ‘Arm Yourself’ Campaign
  • Advertising

BrandCrowd Creates Shareable Logo For Government’s ‘Arm Yourself’ Campaign

Logo designer BrandCrowd has created its own logo to align with the federal government’s ‘Arm Yourself’ vaccine campaign. Taking inspiration from the iconic World War Two image of Rosie the Riveter, the logo was created by a network of designers. According to BrandCrowd, “with the Australian government’s COVID-19 vaccination rollout under increasing scrutiny and accompanying […]

Jodie Oddy Makes Return To Radio, Scoring Nova Show
  • Media

Jodie Oddy Makes Return To Radio, Scoring Nova Show

Nova 919 has announced that Jodie Oddy will officially join the station, with The Jodie Oddy Show set to kickstart Nova’s weekends. An Adelaide radio favourite and one of the most enduring and successful female media personalities in SA, Oddy joins Nova with over 13 years breakfast radio experience and is excited to be getting […]

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally
  • Opinion

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally

Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]

Opinion

by B&T Magazine

B&T Magazine