Nine Entertainment Co has moved into new digs in Sydney’s CBD and its head of sales and marketing, Peter Wiltshire, couldn’t be more proud of the space.

Wiltshire says it’s a significant cost increase to have all of the combined sales teams across its television digital and live businesses under the one roof, but he’s confident the investment will pay off.

His key message for his sales staff? “When you walk out of the building, take your mate with you.” In other words, Wiltshire wants his sales teams to always be thinking cross-selling, solution-selling, multi-channel selling, call it what you will. He says there’s just no room any more for single platform sales.