For anyone willing to ‘marry’ and potentially have sex with a stranger on national TV, Nine’s Married At First Sight can be a lucrative little earner.
In a world where TV shows that pull in the big numbers are harder to come by (outside of sports), MAFS has continued to deliver on the ratings front.
This year, the season average per episode stood around the 2 million mark, which it has almost regularly delivered since 2018.
So it is no wonder the show stars are able and happy to cash in! Here are some of the top sponsorship deals from this season’s MAFS:
Evelyn Ellis And Duncan James – Loreal Paris
Evelyn Ellis and Duncan James were not an original couple on the show (not to rub it in Alyssa). Still, despite not being paired together by the experts the couple have gone on to be one of the biggest successes from this year’s series.
With their (frustratingly, some might say) good looks, it is no wonder they have caught the eyes and wallets of beauty brands.
They recently published a sponsored post with Loreal Paris in which Evelyn is seen moisturizing Duncan’s face with Loreal Paris products (hey, whatever gets you there).
The post, which links to Loreal’s Amazon page, is part of Amazon’s Cyber Week sale.
Not all fans were thrilled with the sponsored post however, with a number objecting to the paid post and others criticising the duo for showing a product which they believe to be tested on animals.
“As far as in aware L’Oreal still tests on animals!!!” one said, whilst another added “Ughhhh was following them for the love story now it’s just all about the money no thank you!”
According to Yahoo, the couple have also worked with brands including Amazon, Pretty Little Thing, Lipsy London and Langham Sydney.
It has been reported that Evelyn, who has 435,000 Instagram followers, can make around $1950 per social post, whilst Duncan make up to $1550.
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Tahnee Cook – Rimmel London
Another MAFS star who has been picked up by a beauty brand is Tahnee Cook. Cook, who had a successful relationship Ollie, has 250,000 Instagram followers and was largely considered to be one of this year’s most likable stars.
In an activation for Rimmel London Tahnee Cook can be seen in a distinctive red bus at the Spilt Milk festival.
She can then be seen getting her makeup done by a Rimmel professional on the bus.
The piece, in which Cook speaks to the camera, was well-received by fans with many praising her makeup style and fashion.
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Melinda Willis – Curated Businesses
Melinda Willis is arguably the biggest success of the past series with a whopping 602,000 Instagram followers – meaning she can claim more than $2,000 a post.
Whilst Willis can certainly claim the big bucks, the sponsorship deals she has taken up have been limited and mostly linked to business, travel, and luxury.
For example, she ran a paid sponsorship with the digital marketing firm Curated Businesses in which followers had to follow businesses for a prize.
She also (obviously) regularly used her Instagram to promote her own thriving beauty business Feather Sisters.
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So there you go, love really can be profitable!
