Case Study: Coca-Cola Spent $US4.24B In Advertising In 2019, With Profits Up 8%

Case Study: Coca-Cola Spent $US4.24B In Advertising In 2019, With Profits Up 8%
SHARE
THIS



On average, Coca-Cola has spent an average of $US4 billion globally every year in advertising over the last six years according to new data from financial data firm Learnbonds.

In 2018, the company spent $US4.11 billion on advertising, an increase of 3.6 per cent from the $US3.96 billion spent in 2017. In 2016 the company spent $US4 billion on global advertising.

In 2015, the Coca-Cola advertising budget was $US3.98 billion while in 2014 it was $US3.5 billion used the previous year. According to the report:

“The huge Coca-Cola advertising budget reflects the innovative and appealing advertising campaign nature of its ads,” Learnbonds said via a statement.

Coca-Cola’s high advertising budget is reflected in its net operating income and operating income. In 2019, the firm had a net income of $US37.6 billion with $US10.08 billion in operating income. The net income was an increase of 7.9 per cent from $US34.3 billion recorded in 2018.

Over the years, the company has registered an impressive net operating income with the highest figure recorded in 2012 at $US48.01 billion. The lowest net operating income was in 2009 with $US30.99 billion.

In general, between 2009 and 2019, Coca-Cola net operating income of $US447.45 billion with an operating incoming of $US101.87 billion.

At the same time, Coca-Cola’s number of employees reduced from 2013 to 2018. The company had employed 130,600 employees in 2013. By December 31, 2013, the employees were 62,600. This was a decline of 52 per cent.

Over the last 10 years, the highest employee number at Coca-Cola was 150,900 in 2012.

The product range of Coca-Cola comprises non-alcoholic beverages such as soft drinks, bottled water, sports drinks, and energy drinks.

Please login with linkedin to comment

Coca Cola

Latest News

Three Customer Retention Strategies That Can Help Australian Businesses Build Long-Term Loyalty
  • Opinion

Three Customer Retention Strategies That Can Help Australian Businesses Build Long-Term Loyalty

In this opinion piece, Patrick Sim, senior vice president for the APAC and MEA regions at Epsilon (pictured above), talks about ways companies can go about building lasting relationships with their clients. If there’s one thing that companies have learnt from the pandemic is the importance of keeping customers happy and having them continuously come […]

Dynata’s Latest Economic Crossroads Report Shows Consumer Trends From Around The Globe
  • Marketing

Dynata’s Latest Economic Crossroads Report Shows Consumer Trends From Around The Globe

Across the world, rising costs are causing anxiety and financial struggles for consumers. The worldwide impact of inflation is affecting their outlook and behaviour. More than half of consumers globally are struggling financially because of inflation and the increasing price of fuel, housing and everyday goods. Russia’s war on Ukraine intensifies their concerns around supply-chain […]