On average, Coca-Cola has spent an average of $US4 billion globally every year in advertising over the last six years according to new data from financial data firm Learnbonds.
In 2018, the company spent $US4.11 billion on advertising, an increase of 3.6 per cent from the $US3.96 billion spent in 2017. In 2016 the company spent $US4 billion on global advertising.
In 2015, the Coca-Cola advertising budget was $US3.98 billion while in 2014 it was $US3.5 billion used the previous year. According to the report:
“The huge Coca-Cola advertising budget reflects the innovative and appealing advertising campaign nature of its ads,” Learnbonds said via a statement.
Coca-Cola’s high advertising budget is reflected in its net operating income and operating income. In 2019, the firm had a net income of $US37.6 billion with $US10.08 billion in operating income. The net income was an increase of 7.9 per cent from $US34.3 billion recorded in 2018.
Over the years, the company has registered an impressive net operating income with the highest figure recorded in 2012 at $US48.01 billion. The lowest net operating income was in 2009 with $US30.99 billion.
In general, between 2009 and 2019, Coca-Cola net operating income of $US447.45 billion with an operating incoming of $US101.87 billion.
At the same time, Coca-Cola’s number of employees reduced from 2013 to 2018. The company had employed 130,600 employees in 2013. By December 31, 2013, the employees were 62,600. This was a decline of 52 per cent.
Over the last 10 years, the highest employee number at Coca-Cola was 150,900 in 2012.
The product range of Coca-Cola comprises non-alcoholic beverages such as soft drinks, bottled water, sports drinks, and energy drinks.
Please login with linkedin to commentCoca Cola
The SingularityU Australia Executive Program will take place this may, celebrating leadership at the intersection of the values of humanity and the value of technology. The Elon Musks, Apples and Xeros of the world are taking risks for humanity and creating new technologies that streamline and beautify business operations. They simplify life by providing basic […]
Brisbane media professional and former OMD Australia Account Director Taylor Fielding (pictured) has officially launched TFM Digital. TFM Digital is a specialist media agency based in Newstead which primarily provides media buying services, and strategy development, to businesses chiefly, but not exclusively, within the franchise sector. Prior to the launch of TFM Digital, Fielding spent […]
Judging by the hangovers in the B&T office today you can count yourself damn lucky we even managed this photo thingy.
Launch marketing specialists Five by Five Global have been appointed by FutureFeed to develop their brand, international certification trademark and go to market strategy. The innovative livestock feed ingredient developed by CSIRO, Meat and Livestock Australian and James Cook University uses a specific genus of seaweed, Asparagopsis, which significantly reduces methane emissions in ruminant livestock. […]
Andrew Knowles, partner and co-founder of the corporate communications consultancy Shoebridge Knowles Media Group (SKMG), has won the PR category in the 2021 B&T 30 Under 30 Awards. Knowles received the award at a ceremony in Sydney last night, claiming victory in a highly competitive field that included leading executives from some of Australia’s biggest […]
The AFL is delighted to welcome Therabody as its Official Recovery Partner of the 2021 Toyota AFL Premiership Season. Therabody’s industry-leading devices and research will be integrated into pre-match training and post-match recovery routines to help prevent injuries and help improve overall athletic performance. Therabody will also become the naming partner for the end-of-season AFL […]