Used car marketplace CARS24 has marked its recent entry into the Australian market with a new local brand campaign.
CARS24’s first Australian brand campaign centers around the theme of “That’s the CARS24 way”.
A heavy media presence to support the launch in the eastern states includes activity across both AFL and NRL finals series as well as investment into television, radio, out of home & digital.
The company has also revealed its agency roster.
CARS24 has appointed 303 MullenLowe, Hatched, Milkman, Pitch Agency and We Are Different to its agency roster, responsible for creative, media, social, SEO and PR respectively.
CARS24 Australia’s Chief Customer Officer, Erin Williamson, said: “CARS24 is Australia’s first 100 per cent online used car buying experience where you can purchase a top quality car in under five minutes and have it delivered directly to your door.
“Our Australian launch represents an incredible opportunity to disrupt the used car category and change the consumer experience around buying a new used car.
“We are investing heavily in our Australian launch to drive sales, continue to build inventory and expand our offering nationwide.
“Our agency partners represent the best of the best. We’re confident the team of smart, talented and creative thinkers will no doubt deliver against our brand and sales objectives as we launch in Australia.”
