Is Carrie Bickmore The Answer To Southern Cross’s Woes?

Is Carrie Bickmore The Answer To Southern Cross’s Woes?
SHARE
THIS



The Project’s Carrie Bickmore is the latest personality being touted as a possible saviour of Southern Cross Austereo’s (SCA) floundering breakfast show on 2DayFM.

The show is currently being hosted by Rove McManus and radio newbie and former Bachelorette Sam Frost. Despite running for six months now the breakfast show has struggled to find an audience, although saw a moderate increase in Monday’s ratings. There has been speculation in media circles that it’s Frost that listeners have the problem with and she’s the one headed for the chop.

B&T contacted SCA this morning but the station declined to comment.

SCA is desperate to make inroads into arch rival ARN’s KIIS, particularly against Kyle and Jackie O. Sandilands, of course, makes no secret of his hatred of his former employer SCA and radio rival Rove.

In April he said: “If you worked over at Austereo and you had those Rove McManus figures – that’s three surveys and not one, not one extra person has tuned in. It’s just a joke.

“I gotta laugh, because those imbeciles over there when they told us ‘oh no your show’s probably at the end of its tether…’ and we came over here to KIIS, best decision ever made.”

The 35-year-old Bickmore is a Logie Award winner and has previously worked with McManus on his earlier TV shows. She told News.com.au this morning that she wouldn’t rule out working with her former boss.

“I heard the rumour and I would never say no to working with Rove again. I had a laugh when I heard that. Friends in radio texted me saying, ‘What are you doing?’ It isn’t true,” she said.

However, Bickmore is now into her eighth year on The Project and certainly could be enticed to switch considering the massive salaries station’s throw at talent, namely at breakfast.

Please login with linkedin to comment

Advertising Standards Bureau MEC Brisbane Nuffnang Raio ratings Southern Cross Austero

Latest News

Study: Why The Australian Made Green & Gold Kangaroo Remains A Winner
  • Marketing

Study: Why The Australian Made Green & Gold Kangaroo Remains A Winner

The Australian Made logo has confirmed its international appeal, with new Horizon Consumer Science research finding 97 per cent of overseas consumers have a positive first impression of the iconic green and gold kangaroo. The research, which was carried out in six diverse export markets, found that more than two thirds (70 per cent) of […]

DDB Melbourne Wins Dulux’s Creative
  • Advertising

DDB Melbourne Wins Dulux’s Creative

Dulux has appointed DDB Melbourne as its sole creative and strategy agency following a competitive pitch. As a result of the appointment, the agency will lead strategy and creative for Dulux’s Decorative paints and coatings portfolio of brands, including Dulux, British Paints, and Berger. Dulux GM of Marketing, Strategy & Growth, Richard Hansen said: “Previously […]

ME Bank’s Candice Ayad: Leaders Of The Future Must Show Empathy, Vulnerability
  • Marketing

ME Bank’s Candice Ayad: Leaders Of The Future Must Show Empathy, Vulnerability

Candice Ayad has worked with strong, powerful women leaders. But they lacked two fundamental qualities in their leadership, which, she says, will be critical within businesses going forward. The Women in Media Awards, presented by Are Media, are just days away, with the best of Australian media set to be recognised and celebrated for their […]

by B&T Magazine

B&T Magazine
The Five Values For Business Success
  • Opinion

The Five Values For Business Success

Here's a serious business article that hopefully ticks B&T's quota box for serious business articles.

Opinion

by B&T Magazine

B&T Magazine
Is B2B Marketing Missing Its Emotional Touch?
  • Media

Is B2B Marketing Missing Its Emotional Touch?

B2B marketers could learn a thing or two from their B2C colleagues, argues WP Engine VP APAC sales Mark Randall in this guest post. It surprises me how many B2B organisations are not quite hitting the mark when it comes to reaching their audience. When talking directly to businesses, many brands are missing an opportunity […]

Opinion

by B&T Magazine

B&T Magazine
Burger King Trials Reusable Packaging
  • Media

Burger King Trials Reusable Packaging

Here's a top initiative from Burger King that does kinda sound like a slightly tedious Craig Reucassel documentary.

by B&T Magazine

B&T Magazine