B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Nine
  • Cairns Crocodiles
  • Seven
  • Federal Election
  • AFL
  • Pinterest
  • AI
  • News Corp
  • Married At First Sight
  • NRL
  • Cairns Hatchlings
  • Channel 10
  • Anthony Albanese
  • oOh!Media
  • WPP
  • Ten
  • Special
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Fancy Some Buns? Carl’s Jr And Hardee’s Head To OnlyFans To Promote Chicken Sandwich
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Fancy Some Buns? Carl’s Jr And Hardee’s Head To OnlyFans To Promote Chicken Sandwich
Marketing

Fancy Some Buns? Carl’s Jr And Hardee’s Head To OnlyFans To Promote Chicken Sandwich

Staff Writers
Published on: 28th May 2021 at 10:17 AM
Edited by Staff Writers
Share
2 Min Read
SHARE

Carl’s Jr and Hardee’s have chosen a particularly inventive way of marketing their new chicken sandwich by advertising on OnlyFans, in partnership with Vice’s food brand, Munchies.

For the unaware, OnlyFans is a subscription service, where ‘fans’ pay money to access content by specific creators. It is largely used by sex workers, though other types of content creators – such as fitness trainers – use it too.

Indeed, Carl’s Jr is not the first brand to start advertising on OnlyFans. Fly By Jing, a chilli sauce company, recently created an OnlyFans earlier this year. Fans of the account can see Jing Gao, the brand’s founder, make dumplings, or have discount codes whispered to them in an ASMR style.

Carl’s Jr and Hardee’s chicken sandwich will be promoted on the Munchies’ OnlyFans channel. They have specifically lent into the association of OnlyFans with sex, with videos of disembodied hands doing things like caressing burger buns.

According to AdWeek, Patty Trevino, SVP of marketing at CKE Restaurants (the parent company of Carl’s Jr and Hardee’s), said “the whole idea came out this idea of obsessed, which we thought OnlyFans was perfect for.”

“Carl’s Jr. has always been a little provocative, so our franchisees are very used to us marketing in non-traditional ways.”

Indeed, Carl’s Jr is known for its provocative advertisements, with ads featuring models and celebrities like Charlotte McKinney, Kate Upton, Kim Kardashian and Heidi Klum.

In 2017, they announced that they would be retiring the infamous ‘sexy ads’, and began making self-referential ads mocking their previous campaigns.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Carl's Jr, OnlyFans
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Energy Australia Faces Landmark Greenwashing Case Over “Go Neutral” Claims
14/05/2025
Katie Page’s Crusade To Illuminate Australia’s Women Through Advocacy, Education & Sponsorship
14/05/2025
TV Ratings (13/05/2025): Primary Equation Stumps Maths Expert As The Floor Continues Ratings Dominance
14/05/2025
Jack Link’s & MrBeast Announce Global Partnership, Launching New Line Of Beef Jerky
14/05/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?