Carl’s Jr Mocks Its Own Paris Hilton Ad With The Help Of Celeste Barber

Carl’s Jr Mocks Its Own Paris Hilton Ad With The Help Of Celeste Barber
SHARE
THIS



American burger chain Carl’s Jr has unveiled its latest ad campaign, which takes aim at itself.

The spot, starring Australian comedian Celeste Barber who is known for impersonating celebrities doing or wearing ridiculous things, satirises Carl’s Jr’s infamous 2005 Paris Hilton ad.

While the 2005 ad featured a scantily dressed Hilton washing a Bentley, 2018’s is a little different.

Instead, Barber wears a pink wetsuit and cleans an ageing station wagon, with family stickers and all.

From Havas Chicago, the ‘Famous Stars Eating Famous Stars’ campaign is already making waves globally and has been picked up by ad mags around the world.

Patty Trevino, senior VP of brand marketing at CKE Restaurants Holdings Inc, which owns Carl’s Jr, said: “When we approached her it really was about building on what she’s done.”

“What was lost in the advertising was the food story and telling the story about the process.

“While the tonality of the brand was represented in what we launched in April, we were missing, kind of, the quality cues.”

Carl’s has also tapped Matthew McConaughey to voice the ad.

Check out the original Paris Hilton ad below:

 

Please login with linkedin to comment

Carl's Jr Celeste Barber paris hilton

Latest News

RMIT Online Partners With Adobe & Merkle To Offer Design Courses To Marketers
  • Marketing
  • Technology

RMIT Online Partners With Adobe & Merkle To Offer Design Courses To Marketers

RMIT Online has partnered with Adobe and Merkle to create a course to accelerate careers with graphic design principles, capabilities, and industry-leading tools within a flexible, digital delivery environment. The online arm of RMIT University is launching the course in response to the growing demand for design skills in many unrelated areas and professions. In […]

SBS Launches Multilingual Australian Census Explorer
  • Media
  • Technology

SBS Launches Multilingual Australian Census Explorer

SBS has launched the Australian Census Explorer, a new tool designed to allow advertisers to explore and compare census data from 2021 all the way back to 2011. “SBS is proud to launch the SBS Australian Census Explorer, a powerful tool for anyone looking to get a clear picture of multicultural Australia in 2021-22,” said […]

TikTok Announces Week-Long Programming Celebrating NAIDOC Week
  • Media

TikTok Announces Week-Long Programming Celebrating NAIDOC Week

As part of ongoing NAIDOC week events and celebrations of First Nations culture, TikTok has announced its NAIDOC Week Hub as well as a live stream event. As part of the social media company’s commitment to recognising and elevating First Nations voices, TikTok has worked with Two Point Co, a 100% Aboriginal and Torres Strait […]

The Impact Of Outdated Advice And Experience Bias
  • Opinion

The Impact Of Outdated Advice And Experience Bias

In this opinion piece, Elyse Foley (pictured), group business director at Initiative, talks about some personal experience relating to outdated advice in the industry and how everyone could go about implementing changes. We all recall the shockwaves caused by the now infamous Grace Tame photo taken with Scott Morrison earlier this year. Her ‘sin’ was […]

Premium Content Alliance Announces Claire Williams As Head Of Marketing
  • Marketing

Premium Content Alliance Announces Claire Williams As Head Of Marketing

The Premium Content Alliance (PCA) has announced the appointment of Claire Williams to the role of head of marketing. The Alliance was formed in 2020 to promote the efficacy of advertising in premium content-led channels. It does this through three market-facing brands, ThinkTV, ThinkNewsBrands and ThinkPremiumDigital. The founding stakeholders of the Alliance are Foxtel, Foxtel […]

Alliance Outdoor Media Group Expands To New Zealand With LUMO Digital Outdoor
  • Advertising
  • Technology

Alliance Outdoor Media Group Expands To New Zealand With LUMO Digital Outdoor

Australia’s fastest growing independent OOH media provider, Alliance Outdoor Media Group, are crossing the Tasman, expanding their reach, and welcoming their first international member, LUMO Digital Outdoor, in a move set to expand into New Zealand. LUMO Digital Outdoor is New Zealand’s most innovative digital out-of-home provider. They have a consistent track record of delivering […]

Fabulate Names Marie Galinsky As National Sales Director
  • Marketing

Fabulate Names Marie Galinsky As National Sales Director

Market leading Australian content marketing platform Fabulate has named Marie Galinsky (pictured) to oversee its rapidly expanding national sales operation in the role of national sales director. Galinsky’s promotion will see her lead Fabulate’s growing sales team and comes just six months after she joined the content marketing startup to lead its Melbourne sales operation. […]

adidas And Indigenous Football Australia Team Up To Give Opportunities To Indigenous Children
  • Campaigns

adidas And Indigenous Football Australia Team Up To Give Opportunities To Indigenous Children

A new partnership between adidas and Indigenous Football Australia, which oversees the strategy and expansion of Australia’s most successful and longest-running Indigenous football initiative, John Moriarty Football, will ensure more Indigenous children in remote and regional communities benefit from the power of football. The partnership will see adidas and Indigenous Football Australia (IFA) work together […]

Australian Studio Start Beyond Appoints Angus Stevens As Chief Executive Officer
  • Technology

Australian Studio Start Beyond Appoints Angus Stevens As Chief Executive Officer

Start Beyond, Australia’s leading producer and distributor of VR and AR immersive learning solutions, today announces the internal promotion of Angus Stevens (pictured) to CEO. Stevens, who joined the business in 2016 as one of the founding members, is moving on from his current position of managing director effective immediately. In his new role, Stevens […]